Overview
Rice crackers of Fukumitsu, Nanto. Local rice is used.
About this place
Hinodeya Seika Sangyo Co., Ltd. is a Japanese company with its head office in Nanto, Toyama Prefecture. It mainly makes rice crackers such as senbei and arare, and other confectionery. It makes high-quality rice crackers by hand using rice grown in Toyama Prefecture. Its main brands are Sasaraya, Toyama Kakiyama, Hinodeya Seika, SHIRO SASARA, Okomejaya and Yui Farm.
Source: Wikipedia (CC BY-SA 4.0)
Source ja.wikipedia.org ↗Key facts
Field：Rice crackers, regional agriculture
Source info-toyama.com ↗Source pref.toyama.jp ↗Before you go
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Information checked on: 2026-09-03
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