Value Village / Beauty

What are the common misunderstandings about in-store testers and free samples?

This answer is a draft. It stays unpublished until legal review and source verification are complete.

The answerThe biggest misunderstanding is "the shop looks after the testers, so they are clean." A tester is touched by an unknown number of people, and lipsticks, mascaras and creams in particular are formats where bacteria grow easily. The basics: test on the back of your hand, use disposable applicators and spatulas, and never apply a tester directly to your eyes or lips.

Testers are a fixture of Japanese cosmetics counters, in department stores and drugstores (Matsumoto Kiyoshi, Welcia, etc.) alike. "Who knows who has used this tester — is it safe?" is a question asked abroad too. Since 2020, most companies have changed how they run their testers.

What to consider

Type of testerRiskHow to test
Lipstick (stick)Traces of contact with mouths; bacteriaAsk staff to wipe the surface, then take some with a finger or cotton bud onto the back of your hand. Do not apply to your lips
Mascara, liquid linerShared brushOnly where disposable brushes or applicators are provided. Never directly on the eyes
Cream in a jarTouched with fingersTake it with a spatula (ask staff)
PowdersRelatively lowDisposable applicator, or the back of your hand
Lotion, pump bottlesRelatively lowDispense onto the back of your hand
Free samples (sachets)Low if unopenedCheck any date on the label; once opened, use it up in one go
[Verify] Check the scope of the expiry-labelling requirement against Article 61 of the Pharmaceuticals and Medical Devices Act (Japan's cosmetics and drugs law), and tester hygiene against the Japan Cosmetic Industry Association's in-store hygiene guide.

Misunderstanding 1|A tester tells you whether a product suits your skin

The back of the hand and the face are different skin, and one trial tells you only colour and texture. Whether a product suits you takes several days to judge, so taking a sample home is the reliable way.

Misunderstanding 2|A wiped lipstick is clean

Wiping removes the surface, but not bacteria that have got inside. Do not apply it directly to your lips.

Misunderstanding 3|The age of a tester does not matter

A tester opened long ago may differ from the real product in scent, colour and texture. If it has separated, discoloured or changed smell, it tells you nothing useful.

Misunderstanding 4|Samples keep for years

Sachet samples are thin and deteriorate easily in light and heat, so use within about a year, and in one go once opened. Discard any whose date you cannot tell.

Misunderstanding 5|Having staff apply it to your face is the surest way

With touch-ups, hygiene of brushes and sponges varies from shop to shop. Choose a shop that takes appointments and uses disposable tools, or test on the back of your own hand — the safer option.

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Sources

https://www.mhlw.go.jp/stf/seisakunitsuite/bunya/kenkou_iryou/iyakuhin/keshouhin/index.html

https://www.jcia.org/user/public/

https://www.kokusen.go.jp/

⚠️ Editorial note: the source URLs above were identified by search. Our working environment cannot reach go.jp domains, so the contents have not been checked against the text. Verify every source before publication and record who checked it and when.

About this article

What we share here are ideas and everyday practices passed down among people living in Japan, together with general information drawn from public sources. They are not official recommendations, and they are not professional instruction. Practices vary between households and regions.

This is general information. Results vary from person to person and depend on your own conditions and surroundings.

Please decide for yourself, using your own judgement, whether any of this suits your situation. We cannot accept responsibility for any damage, loss or injury arising from following this article.

Cosmetics are not medicines and are not meant to diagnose, heal or prevent any condition. If your skin reacts, stop using the product and see a dermatologist.

Sources

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