Overview
An arcade in central Matsuyama, with department stores and restaurants.
About this place
Okaido Shopping Street is a fully covered arcade shopping street in the central urban area of Matsuyama, Ehime Prefecture. The whole shopping street area is the largest downtown and entertainment district in the city, and part of the Matsuyama Central Shopping Street. A north-south shopping street 483 m long from Ichibancho-dori (National Route 11) to Senshucho-dori, it is one of the leading shopping streets of Matsuyama together with Gintengai, which runs east-west. A fully covered arcade is installed.
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