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JAPAN

Ehime

Hot springs, sea breezes, castles.

Popular keywords#Local sightseeing & town walks#Architecture#Hot springs & wellness#Nature & scenic views#Protection from misfortune#Crafts & pottery#Workshops & kilns#Outdoor & land art#Art spot
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Matsuyama

Isaniwa Jinja

Its hall in the hachiman-zukuri style is held to be one of only three such in Japan, with Usa Jingu and Iwashimizu Hachimangu. It stands on the rise above Dogo.

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Maarten Heerlien · CC BY 2.0 ↗
Uchiko

Koshoji

A stone reclining Buddha lies here. The temple of a town made rich by wood wax.

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Dokudami · CC BY-SA 4.0

Browse by area

Introduced by city, ward, town and village within the prefecture.

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MatsuyamaShrines & Temples, Art & Crafts · 22 entriesImabariArt & Crafts, Shrines & Temples · 16 entriesSaijoShrines & Temples, Hot Springs · 15 entriesUwajimaShrines & Temples, Architecture · 10 entriesUchikoArchitecture, Art & Crafts · 8 entriesOzuArchitecture, Shrines & Temples · 7 entries
FEATUREEhime now (autumn)Mt. Ishizuchi's foliage and sweet seasonal citrus define autumn.See the feature CT-May · CC0
Climb Matsuyama CastleLook across Matsuyama and the Seto Inland Sea from an original castle keep.Walk Historic UchikoExplore white-walled merchant houses and a historic kabuki theater.Visit Citrus GrovesTaste Ehime's varied citrus in terraced orchards overlooking the sea.

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JAPAN GUIDE

Things worth knowing about Japan

No worries even on a first trip to Japan. Useful things to know, explained clearly.

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Q. What do people get wrong about IC cards (Suica, PASMO) in Japan?

This answer is a draft. It stays unpublished until legal review and source verification are complete. The answ…

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Q. What do people get wrong about coin lockers and luggage forwarding in Japan?

This answer is a draft. It stays unpublished until legal review and source verification are complete. The answ…

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Q. What do people get wrong about Golden Week, Obon and New Year travel?

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REGIONAL SPECIALTIES

Meet the Japan you don't know yet.

It is not only the big cities. The regions are full of charm, and special experiences you can only have in each place are waiting.

Ehime Research Institute of Agriculture, Forestry and Fisheries Agricultural Research DivisionToyo Ito Museum of ArchitectureShimanami-no-Eki Mishima Roadside Station

Value Village

Japan's value, to the world.

Regional culture, tradition, food, sightseeing, nature and people. A directory that delivers the appeal of each to the whole world.

About Value Village
Value VillageLocal Value, Global Reach.
The photo is a generated image for concept purposes.

INSTAGRAM / 6

Official and local Instagram photos

Local governments, tourism accounts and local posts are shown with official embeds. Photos are not stored on Value Village; they link to the original posts.

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THINGS TO DO / 6

Things to do in this prefecture

Choose from what you can only do here.

01Soak at DogoBathe in one of Japan's oldest hot-spring districts and stroll in a yukata.See related entries →Arnaud Malon · CC BY 2.002Climb Matsuyama CastleLook across Matsuyama and the Seto Inland Sea from an original castle keep.See related entries →AC Studio · CC BY 3.003Cycle ShimanamiCycle over sea-spanning bridges and along quiet island roads.See related entries →CC BY-SA 3.004Walk Historic UchikoExplore white-walled merchant houses and a historic kabuki theater.See related entries →Dokudami · CC BY-SA 4.005Hike Mt. IshizuchiHike western Japan's highest peak through seasonal forests to expansive views.See related entries →Dokudami · CC BY-SA 4.006Visit Citrus GrovesTaste Ehime's varied citrus in terraced orchards overlooking the sea.See related entries →AI-generated reference image

NEED TO KNOW

At a glance

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BEST TIME TO TRAVEL

What each season brings

LOCAL FOOD / 12

Local food

What people have long eaten in this place. We collect the dishes themselves, not restaurants.

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Tai Meshi

Kombu is laid over the rice and sea bream is placed on top, and it is cooked with light soy sauce, sake, salt and dashi; when it is done the bones are removed, the flesh is flaked, and it is mixed into the rice.

Area：Throughout the prefecture

Source：Ministry of Agriculture, Forestry and Fisheries (MAFF)

Satsuma

Grilled white fish is flaked and ground together with barley miso, then thinned with dashi taken from the bones. Served with konjac, green onion and mandarin peel, and poured over warm barley rice.

Area：Nanyo region

Source：Ministry of Agriculture, Forestry and Fisheries (MAFF)

Imotaki

Taro, chicken, thick fried tofu and shiitake are simmered in dashi, dumplings of shiratamako rice flour are added, and it is seasoned sweet and salty with sugar, mirin and soy sauce. Eaten warm, broth and all.

Area：Throughout the prefecture

Source：Ministry of Agriculture, Forestry and Fisheries (MAFF)

Igisu Dofu

Igisu seaweed is simmered in the water used to boil shrimp, raw soybean flour is added, and seasoned carrot, burdock, shiitake and shrimp are mixed in and left to set in a mold as it cools. Eaten with mustard vinegared miso.

Area：Imabari area

Source：Ministry of Agriculture, Forestry and Fisheries (MAFF)

Senzanki

Bone-in young chicken is cut into chunks, marinated in light soy sauce, sake, ginger juice and pepper, then coated in potato starch and deep-fried. Frying it with the bones in is its distinguishing feature.

Area：Toyo region

Source：Ministry of Agriculture, Forestry and Fisheries (MAFF)

Hi no Kabu-zuke

Hi-no-kabu turnips are soaked in water to draw off the harshness, sliced into rounds and salted, then pickled for about a week in vinegar pressed from daidai citrus and in sugar.

Area：Matsuyama area

Source：Ministry of Agriculture, Forestry and Fisheries (MAFF)

Izumiya

Small fish such as young sea bream, opened along the back and cured with salt, sugar and vinegar, wrapped by hand around okara (soybean pulp) that has been dry-toasted and seasoned. Ginger and onomi (hemp seeds) are mixed into the okara.

Area：Throughout the prefecture

Source：Ministry of Agriculture, Forestry and Fisheries (MAFF)

Matsuyama-zushi

Vinegared rice is made with dashi taken from small fish of the Seto Inland Sea and a sweet vinegar, chopped conger eel, burdock and carrot are mixed in, and shredded egg crepe and seafood are arranged on top.

Area：Matsuyama area

Source：Ministry of Agriculture, Forestry and Fisheries (MAFF)

Fukumen

Shirataki konjac noodles simmered in dashi and seasonings are arranged on a plate, covered with white fish that has been boiled, flaked and seasoned with sugar and sake, and garnished with green onion and mandarin peel.

Area：Around Uwajima

Source：Ministry of Agriculture, Forestry and Fisheries (MAFF)

Imabari Yakitori

Yakitori in which the chicken is not skewered but pressed against an iron griddle as it cooks. The skin, grilled crisp and fragrant on the outside, is the best-known kind, and the local way is to finish the meal with senzanki.

Area：Throughout the prefecture, mainly Imabari

Source：Ministry of Agriculture, Forestry and Fisheries (MAFF)

MICHI-NO-EKI / 29

Michi-no-Eki roadside stations

RestInformationLocal links

Rest facilities registered by Japan's national government. Each has parking and toilets open 24 hours, and by definition includes a facility that sells local products. This is where the making and the food of this prefecture can actually be bought.

  • Minetopia BesshiNiihamaRegistered April 1993Official site
  • Sadamisaki Hanto MuseumIkata, Nishiuwa DistrictRegistered April 1993Official site
  • HirotaTobe, Iyo DistrictRegistered April 1994Official site
  • Hiyoshi YumesanchiKihoku, Kitauwa DistrictRegistered April 1994Official site
  • FutamiIyoRegistered August 1994Official site
  • Uchiko Fresh Park KarariUchiko, Kita DistrictRegistered August 1996Official site
  • Kinahaiya ShirokawaSeiyoRegistered April 1997Official site
  • Ikata KirarakanIkata, Nishiuwa DistrictRegistered April 1997Official site
  • Misho MICAinan, Minamiuwa DistrictRegistered October 1997Official site
  • Imabari Yunoura OnsenImabariRegistered April 1998Official site
  • Hiromi Mori-no-Sankaku BoshiKihoku, Kitauwa DistrictRegistered April 1998Official site
  • Niji-no-Mori Koen MatsunoMatsuno, Kitauwa DistrictRegistered April 1998Official site

There are 29 stations in this prefecture in all (national registry).

Source: MLIT register of Michi-no-Eki

LOCAL ACCOUNTS / 3

People posting this area

Japanese-language accounts that post about this area.

These are third-party accounts. They are not affiliated with Value Village and this is not an endorsement.

CITIES & TOWNS / 16

Find by city or town

Sorted by number of entries. Start from the name of a town.

Matsuyama 22Imabari 16Saijo 15Uwajima 10Uchiko 8Ozu 7Seiyo 6Shikokuchuo 2Omishima, Imabari 1Imabari and others 1Iyo 1Uwajima and others 1Tobe 1Niihama 1Kumakogen 1Yawatahama 1

INTERESTS / 14

Find by interest

Only the interests found in this prefecture.

Oyamazumi Jinja · Mika-wa-Taro · CC BY-SA 3.0

Shrines & Temples32 entries

Oyamazumi Jinja ／ Ishiteji

To the list Shimanami Cycling · CC BY-SA 3.0

Nature & Scenery16 entries

Shimanami Cycling ／ Shimonada Station

To the list Narukawa Valley Takatsuki Onsen · Dokudami · CC BY-SA 4.0

Hot Springs14 entries

Narukawa Valley Takatsuki Onsen ／ Roadside Station Tsushima Atsuta Onsen

To the list Uchiko · Maarten Heerlien · CC BY 2.0

Historic Districts44 entries

Uchiko ／ JR Shimonada Station

To the list Garyu Sanso · As6673 · CC BY-SA 3.0

Gardens1 entries

Garyu Sanso

To the list Dogo Onsen Honkan · Arnaud Malon · CC BY 2.0

Architecture19 entries

Dogo Onsen Honkan ／ Imabari-jo

To the list Museum of Saka no Ue no Kumo · 建園春秋 · CC BY-SA 4.0

Museums8 entries

Museum of Saka no Ue no Kumo ／ Shiki Memorial Museum

To the list Homotsukan · Saigen Jiro · CC0

Art & Crafts38 entries

Homotsukan ／ Imabari Towel

To the list Dogo Art · Arnaud Malon · CC BY 2.0

Contemporary Art7 entries

Dogo Art ／ Mt Ishizuchi

To the list Imabari Shipbuilding Imabari Shipyard · Takeshi Kuboki · CC BY 2.0

Craft Experiences48 entries

Imabari Shipbuilding Imabari Shipyard ／ Imabari Shipbuilding Saijo Shipyard

To the list Matsuyama Castle Ropeway · z tanuki · CC BY 3.0

Culture & History7 entries

Matsuyama Castle Ropeway ／ Baishinji Station

To the list Shimanami Kaido · lienyuan lee · CC BY 3.0

Festivals2 entries

Shimanami Kaido ／ Uwajima Bullfight

To the list Poeme Honpo Higashimon Factory · Asturio Cantabrio · CC BY-SA 4.0

Food & Markets21 entries

Poeme Honpo Higashimon Factory ／ Ehime Institute of Industrial Technology

To the list Ehime Prefectural Science Museum · MK Products · CC BY-SA 3.0

Experiences13 entries

Ehime Prefectural Science Museum ／ Futami Seaside Park

To the list

HIGHLIGHTS

Highlights of this prefecture

From entries with clearly licensed photos.

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Shrines & Temples
Omishima, Imabari

Oyamazumi Jinja

What makes this shrine singular is that a substantial share of all the arms and armour designated National Treasures or Important Cultural Properties is concentrated in this one place, including pieces said to have been dedicated by Minamoto no Yoshitsune, Benkei and the Kono clan. A trace of its having drawn the faith of the Inland Sea navies and their commanders, as a god of the sea and of war.

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SMILE NEWS / 136

Smile news from Japan and the world

Stories that lift your spirits a little, collected with their sources.

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Ehime

Tobe Zoo's jaguar twins named Toki and Toku

Names for two jaguars born on 16 June at Ehime Prefectural Tobe Zoo were chosen by a visitor vote. Out of 4,848 votes, the female became Toki and the male Toku.

source: Ehime Prefectural Tobe Zoo
Patagonia National Park, Chile

Women rangers return Darwin's rheas to the wild in Chile

In Chile's Patagonia National Park, a women-led ranger team returned 13 Darwin's rheas to the wild in April 2026. Working with the Rewilding Chile Foundation, they care for the birds around the clock; surveys once estimated only about 11 to 15 remained.

source: Mongabay

INSTAGRAM

Explore on Instagram

Hashtags often used for this area. Each opens the tag page on Instagram.

#愛媛県Ehime Prefecture

SEASONS & EVENTS

Seasons & events

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BEFORE YOU GO

Before you go

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Q1Q. What do people get wrong about IC cards (Suica, PASMO) in Japan?Q2Q. What do people get wrong about coin lockers and luggage forwarding in Japan?Q3Q. What do people get wrong about Golden Week, Obon and New Year travel?

TRAVEL

Transport & stays

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