Reference material on Japan's regions, culture and sightseeing / Please check opening days, prices and other details with the latest information from each source.
Value Village
Imabari Towel Flagship Store and Imabari Towel LAB
Photo: Value Village / AI-generated regional reference image
WHAT TO DOImabari Towel Flagship Store and Imabari Towel LAB
A centre in Imabari dealing in Imabari towels and telling how they are made.
WHEREEhime
Ehime
CHECK BEFORE YOU GOCheck before visiting
Check opening days, fees, reservations, photography rules and seasonal conditions with official information.
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A centre in Imabari dealing in Imabari towels and telling how they are made.
About this place
A facility that serves as a base for information on Imabari towels. The official shop inside, Imabari Towel Honten, stocks about 20,000 items of about 400 types of brand-certified products from about 30 companies. The attached Imabari Towel LAB lets you experience the 5-second rule for absorbency, and has towel weaving experiences and loom demonstrations.
