Explore by Region | People, Products and Stories of Japan's 47 Prefectures

VALUE VILLAGE

The people, products and stories of Japan — taken to the world.

From Hokkaido to Okinawa. Every one of these places holds a skill that exists nowhere else, and someone still doing the work. Value Village is where you read about that first.

47PREFECTURES
7REGIONS
5SECTIONS

ABOUT VILLAGE REPORT

A journey through 47 prefectures + 1 village

How many nationally designated crafts does this prefecture hold? What does it lead the country in? And why here, and not somewhere else? We write down the figures and the reasons — nothing else. No sales pitch. If you finish reading and want the thing itself, we think that is a natural way round.

The series is published in Japanese. English summaries are being added prefecture by prefecture.

VALUE VILLAGE MARKET

Choose from the story

The shelf of a village where Japanese brands gather. Ships within Japan only.

View the products

Contact form