Skip to content
Reference material on Japan's regions, culture and sightseeing / Please check opening days, prices and other details with the latest information from each source.

World Question Box / Food & daily life

What are the common misunderstandings about Japanese festival foods (Setsubun, Hinamatsuri, Tanabata, the winter solstice and more)?

This answer is a draft. It stays unpublished until legal review and source verification are complete.

The answerThe biggest misunderstanding is "festival foods are ancient rules, the same across Japan." Most spread from the Edo period (1603–1868) onward, they differ by region, and some — like ehōmaki — were commercialised nationwide only from the 1990s. Their practical value is "a seasonal marker: eating the season's ingredients together as a family". On safety, two official warnings stand out: Setsubun beans (do not give them to children aged 5 and under) and New Year mochi (choking among older people).

Japan's annual festivals each come with a set food, and visitors often ask "why that food, on that day?" This article covers the origins, what actually happens today (buying versus making, food waste), and safety — beans that small children can choke on, and mochi rice cakes that older people can choke on.

The main festival foods

FestivalDateFoodOrigin / caution
Setsubun (start of spring)Around 3 FebruaryRoasted soybeans (one per year of your age), ehōmaki (a thick sushi roll eaten facing the year's lucky direction), sardinesBeans ward off evil. Ehōmaki went nationwide in the 1990s through convenience stores. Do not give beans to children aged 5 and under (Consumer Affairs Agency: choking and aspiration accidents)
Hinamatsuri (Girls' Day)3 MarchChirashi-zushi (scattered sushi), hamaguri clam soup, hishi-mochi (diamond-shaped rice cakes), hina-arare (sweet rice puffs), shirozake (sweet white sake; amazake for children)A clam's two shells fit only each other = a good marriage
Tango no Sekku (Children's Day)5 MayKashiwa-mochi (rice cake in an oak leaf, Kantō), chimaki (rice dumpling in bamboo leaf, Kansai)The oak keeps its old leaves until new buds appear = the family line continues
Tanabata (Star Festival)7 JulySōmen (thin wheat noodles)From the Chinese sweet sakubei (索餅)
Doyō no Ushi no Hi (midsummer "Day of the Ox")Late JulyEel (unagi)Traced to an Edo-period advertising idea (attributed to Hiraga Gennai). Eel is an endangered species (Ministry of the Environment Red List)
Jūgoya (harvest moon)September–OctoberTsukimi dango (moon-viewing rice dumplings), taro, chestnutsThanks for the harvest
Tōji (winter solstice)Around 22 DecemberKabocha squash, a yuzu bath, foods with "n" in their nameWinter nutrition (kabocha is rich in beta-carotene); a play on words for good luck
New Year's Eve31 DecemberToshikoshi soba (year-crossing buckwheat noodles)Long and thin, and easily cut = cutting off the year's misfortune
New Year1–3 JanuaryOsechi (boxed New Year dishes), zōni (mochi soup), mochiSee our osechi article. Choking on mochi (Consumer Affairs Agency: older people)
Nanakusa (seven herbs)7 JanuaryNanakusa-gayu (seven-herb rice porridge)Rests the stomach after New Year
  • Ehōmaki food waste makes the news every year, and MAFF has asked the industry for pre-order sales and appropriate production volumes (since 2019).
  • Choking on beans: the Consumer Affairs Agency says "do not give hard beans or nuts to children aged 5 and under" (in 2021 the age was raised from 3 to 5). In the windpipe they cause choking and pneumonia.
  • Eel: the Japanese eel is listed as Endangered (category IB) on the Ministry of the Environment Red List (since 2013).
[Verify] Check the age limit for beans against the Consumer Affairs Agency alert (2021), the ehōmaki request against MAFF materials, and the eel's classification against the Ministry of the Environment Red List.

Misunderstanding 1|All festival foods are ancient traditions

Ehōmaki dates from the 1990s; midsummer eel from Edo-period advertising. The "tradition" varies in age, but their value as a seasonal marker is the same.

Misunderstanding 2|At Setsubun, children eat one bean for each year of their age

Do not give them to children aged 5 and under is the Consumer Affairs Agency's warning. Choking and pneumonia from aspiration happen every year. Throw individually wrapped beans, and let the adults eat them.

Misunderstanding 3|The whole country eats the same thing

Kashiwa-mochi (Kantō) versus chimaki (Kansai), the shape of the mochi and the type of soup in zōni, sardines at Setsubun — regional differences are large.

Misunderstanding 4|Festival food should be home-made, not bought

Most chirashi-zushi, ehōmaki and osechi are bought. The essence is "a marker eaten together as a family"; whether you buy or make is a means.

Misunderstanding 5|You should eat eel on Doyō no Ushi no Hi

The Japanese eel is an endangered species, and alternatives (anago conger eel, saury, or aubergine in the same kabayaki glaze) are spreading. There is also a move to choose eel from managed (certified) stocks if you do eat it.

---

Sources

  • Consumer Affairs Agency, "Beware of children choking on and aspirating food (do not give beans or nuts to children aged 5 and under)" [食品による子どもの窒息・誤嚥事故に注意(豆・ナッツ類は5歳以下に与えない)]

https://www.caa.go.jp/policies/policy/consumer_safety/child/

  • Ministry of Agriculture, Forestry and Fisheries (MAFF), "Call to reduce ehōmaki waste" [恵方巻きのロス削減の呼びかけ]

https://www.maff.go.jp/j/shokusan/recycle/syoku_loss/

  • Ministry of the Environment, "Red List (Japanese eel)" [レッドリスト(ニホンウナギ)]

https://www.env.go.jp/nature/kisho/hozen/redlist/

⚠️ Editorial note: the source URLs above were identified by search. Our working environment cannot reach go.jp domains, so the contents have not been checked against the text. Verify every source before publication and record who checked it and when.

About this article

What we share here are ideas and everyday practices passed down among people living in Japan, together with general information drawn from public sources. They are not official recommendations, and they are not professional instruction. Practices vary between households and regions.

This is general information. Results vary from person to person and depend on your own conditions and surroundings.

Please decide for yourself, using your own judgement, whether any of this suits your situation. We cannot accept responsibility for any damage, loss or injury arising from following this article.

Some ingredients need thorough cooking. Eat raw only foods that are sold for raw consumption. If you have allergies, check the ingredients.

Sources

Tell us if this has changed

Approved contributions keep the contributor's name, shown in five languages.

Related questions

Other languages:日本語 / 简体中文 / 繁體中文 / 한국어

Value Village is not a government body. Always confirm procedures on the official site.
Written by Value Village from public sources. Nothing here is reproduced from another site.

More questions in Food & daily life