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Reference material on Japan's regions, culture and sightseeing / Please check opening days, prices and other details with the latest information from each source.
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Popular sightseeing spots right now

From entries with clearly licensed photos.

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Tono

Tono Densho-en

Magariya farmhouses were moved here to keep the folk tales alive. The Okaiko-do hall enshrines a thousand Oshirasama figures.

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Yoshi Canopus · CC BY-SA 3.0 ↗
Hiraizumi

Kinkeisan

The hill that set the axis for the town plan of Hiraizumi. A component of the World Heritage site.

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Nerotaso · CC BY-SA 3.0

Browse by area

Introduced by city, ward, town and village within the prefecture.

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FEATUREIwate now (autumn)Hachimantai and Genbikei Gorge are wrapped in brilliant autumn colors.See the feature 掬茶 · CC BY-SA 4.0

Recommended information

Check information useful for planning, for a fuller trip.

JAPAN GUIDE

Things worth knowing about Japan

No worries even on a first trip to Japan. Useful things to know, explained clearly.

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Q. What do people get wrong about IC cards (Suica, PASMO) in Japan?

This answer is a draft. It stays unpublished until legal review and source verification are complete. The answ…

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Q. What do people get wrong about coin lockers and luggage forwarding in Japan?

This answer is a draft. It stays unpublished until legal review and source verification are complete. The answ…

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Q. What do people get wrong about Golden Week, Obon and New Year travel?

This answer is a draft. It stays unpublished until legal review and source verification are complete. The answ…

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REGIONAL SPECIALTIES

Meet the Japan you don't know yet.

It is not only the big cities. The regions are full of charm, and special experiences you can only have in each place are waiting.

Value Village

Japan's value, to the world.

Regional culture, tradition, food, sightseeing, nature and people. A directory that delivers the appeal of each to the whole world.

About Value Village
Value VillageLocal Value, Global Reach.
The photo is a generated image for concept purposes.

INSTAGRAM / 6

Official and local Instagram photos

Local governments, tourism accounts and local posts are shown with official embeds. Photos are not stored on Value Village; they link to the original posts.

THINGS TO DO / 6

Things to do in this prefecture

Choose from what you can only do here.

NEED TO KNOW

At a glance

See all 246 entries in this prefecture →

BEST TIME TO TRAVEL

What each season brings

LOCAL FOOD / 14

Local food

What people have long eaten in this place. We collect the dishes themselves, not restaurants.

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Morioka Jajamen

Hot boiled noodles are topped with meat miso, served with cucumber and green onion and mixed before eating. Garlic, ginger, vinegar and chili oil are used to adjust the flavor.

Area:Morioka

Source:Iwate Prefecture Tourism Association "Iwate Travel"

MICHI-NO-EKI / 39

Michi-no-Eki roadside stations

RestInformationLocal links

Rest facilities registered by Japan's national government. Each has parking and toilets open 24 hours, and by definition includes a facility that sells local products. This is where the making and the food of this prefecture can actually be bought.

There are 39 stations in this prefecture in all (national registry).

Source: MLIT register of Michi-no-Eki

LOCAL ACCOUNTS / 3

People posting this area

Japanese-language accounts that post about this area.

These are third-party accounts. They are not affiliated with Value Village and this is not an endorsement.

HIGHLIGHTS

Highlights of this prefecture

From entries with clearly licensed photos.

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Shrines & Temples
Hiraizumi

Chusonji

The Konjikido is a National Treasure, gilded inside and out. The bodies of four generations of the Northern Fujiwara still lie there. Late Heian Mutsu produced gold, and that wealth built a cultural world apart from the capital.

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Architecture
Shizukuishi

Koiwai Farm

A private farm at the foot of Mount Iwate. Twenty-one buildings, the cowsheds among them, are Important Cultural Properties.

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SMILE NEWS / 136

Smile news from Japan and the world

Stories that lift your spirits a little, collected with their sources.

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Iwate

Iwate University students create local-food bun with Fukuda Pan and Kawatoku

Student volunteers at Iwate University teamed up with the Kawatoku department store and Fukuda Pan to develop a "Spicy Butter Chicken Curry & Egg Salad" bun using Iwaizumi yogurt and Iwate-raised chicken. It goes on sale from October 9 to 12 during Kawatoku's 160th-anniversary founding festival.

source: Iwate University
Patagonia National Park, Chile

Women rangers return Darwin's rheas to the wild in Chile

In Chile's Patagonia National Park, a women-led ranger team returned 13 Darwin's rheas to the wild in April 2026. Working with the Rewilding Chile Foundation, they care for the birds around the clock; surveys once estimated only about 11 to 15 remained.

source: Mongabay
Matusadona National Park, Zimbabwe

New 210-million-year-old dinosaur species named from Zimbabwe's Lake Kariba shore

A new dinosaur species, Musango matusadonaensis, has been described from rocks about 210 million years old in Matusadona National Park on the shore of Lake Kariba, Zimbabwe. The bipedal, not-yet-adult animal was about 4.5 metres long, and the find suggests Zimbabwe's dinosaur fauna differed from South Africa's.

source: Phys.org (The Conversation)

INSTAGRAM / SHRINES & TEMPLES / 1

Shrine & temple posts

Posts by shrine and goshuin creators. Posts whose hashtags match a VV entry also appear on that entry's page.

Shrines & temples
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Motsuji · Hiraizumi · @omairi.clubOpen post

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INSTAGRAM

Explore on Instagram

Hashtags often used for this area. Each opens the tag page on Instagram.

SEASONS & EVENTS

Seasons & events

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Your Japan is waiting.

Scenery you have never seen, flavors you never knew, people you would never otherwise meet. A journey to feel this beautiful Japan closer.

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