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Skincare

An image of caring for the skin and heart with a mask on a rewarding evening

Mask time on a reward day. | A moisture reward for yourself after doing your best

A moisture reward for yourself after a day of doing your best. We gently organize a comfortable way to make mask time not only for the skin, but also a moment of breathing room for the heart.

Mask time on a reward day. | A moisture reward for yourself after doing your best

A moisture reward for yourself after a day of doing your best. We gently organize a comfortable way to make mask time not only for the skin, but also a moment of breathing room for the heart.

An image of holding in nighttime moisture with milky lotion and cream

How should you use milky lotion and cream differently? | One final step to hold in moisture

Even if you know that emulsion and cream are both “things used at the end,” when someone asks, “So what is the difference?” do you ever pause for a moment? Both are used to gently hold on the skin the moisture given by lotion or serum. Once you understand the difference, it becomes easier to see which choice feels right for you now. Today, let’s gently sort out the difference between emulsion and cream. Together, let’s find the extra step that suits you. How are emulsion and cream different? The main difference is the balance of water and oil. Emulsion contains more water and has a lighter feel, blending smoothly into the skin and spreading moisture. Cream contains more oil and has a richer texture, firmly...

How should you use milky lotion and cream differently? | One final step to hold in moisture

Even if you know that emulsion and cream are both “things used at the end,” when someone asks, “So what is the difference?” do you ever pause for a moment? Both are used to gently hold on the skin the moisture given by lotion or serum. Once you understand the difference, it becomes easier to see which choice feels right for you now. Today, let’s gently sort out the difference between emulsion and cream. Together, let’s find the extra step that suits you. How are emulsion and cream different? The main difference is the balance of water and oil. Emulsion contains more water and has a lighter feel, blending smoothly into the skin and spreading moisture. Cream contains more oil and has a richer texture, firmly...

An image of gently removing makeup with cleansing at the end of the day

Removing is part of nurturing. | How to choose cleansing that cares for the skin

At the end of the day, when you come home tired, there are nights when removing makeup feels like a bother. But cleansing is not “just the work of washing away dirt.” It is the first step toward tomorrow’s moisture, returning skin that has worked hard all day to a fresh state. Removing is part of nurturing. Today, let’s gently revisit the “removing” step that can easily become careless. It does not have to be perfect; just take one step closer to your skin. Why is “removing” the beginning of skincare? No matter how good your lotion or serum is, if makeup or sebum remains on the skin, moisture will not blend in as easily. The step of removing prepares the skin to receive the moisture that comes next...

Removing is part of nurturing. | How to choose cleansing that cares for the skin

At the end of the day, when you come home tired, there are nights when removing makeup feels like a bother. But cleansing is not “just the work of washing away dirt.” It is the first step toward tomorrow’s moisture, returning skin that has worked hard all day to a fresh state. Removing is part of nurturing. Today, let’s gently revisit the “removing” step that can easily become careless. It does not have to be perfect; just take one step closer to your skin. Why is “removing” the beginning of skincare? No matter how good your lotion or serum is, if makeup or sebum remains on the skin, moisture will not blend in as easily. The step of removing prepares the skin to receive the moisture that comes next...

An image of letting lotion blend in with the palms

Lotion is less about “applying” and more about “letting it blend in.” | The space in your palms that delivers moisture

Morning or night, after taking lotion into your hands, do you quickly spread it over your whole face and move straight on to the next bottle? Lotion moisturizes the skin simply by being applied. But by paying just a little attention to letting it blend in, the comfort it gives can change. Even with the same bottle, how your skin receives it can affect how the moisture reaches across the skin. Today, let’s revisit the way we use lotion, just a little. Not rushing is also one form of kindness to the skin. How are “applying” and “letting it blend in” different? “Applying” means placing lotion on the surface of the skin. “Letting it blend in” means waiting slowly for that moisture to spread through the skin. If you only spread it quickly...

Lotion is less about “applying” and more about “letting it blend in.” | The space in your palms that delivers moisture

Morning or night, after taking lotion into your hands, do you quickly spread it over your whole face and move straight on to the next bottle? Lotion moisturizes the skin simply by being applied. But by paying just a little attention to letting it blend in, the comfort it gives can change. Even with the same bottle, how your skin receives it can affect how the moisture reaches across the skin. Today, let’s revisit the way we use lotion, just a little. Not rushing is also one form of kindness to the skin. How are “applying” and “letting it blend in” different? “Applying” means placing lotion on the surface of the skin. “Letting it blend in” means waiting slowly for that moisture to spread through the skin. If you only spread it quickly...

A person applying dropper serum to their hand

There are only 56 items that cosmetics can state

The effects that cosmetics may display are limited to the 56 items defined by the Ministry of Health, Labour and Welfare. The 56th item was added in Heisei 23, and can only be used for products that have been tested.

There are only 56 items that cosmetics can state

The effects that cosmetics may display are limited to the 56 items defined by the Ministry of Health, Labour and Welfare. The 56th item was added in Heisei 23, and can only be used for products that have been tested.

An image of skincare with serum in the hand

How much serum is right? | A note on the proper amount and timing

Have you ever held serum in your palm and wondered, “Is this enough?” or “Should I use more?” Serum feels a little special within a skincare routine. That is why it is easy to think that the more you use, the better it is for your skin, but in fact, keeping to the right amount can be the quickest path to comfort. Today, let’s gently rethink the right amount of serum and when to use it. Rather than getting bound by numbers, we hope you will read this as a hint for listening to your own skin. How much serum should you use as a guide? Many serums indicate a recommended amount per use on the package or from the brand. Start with that guideline...

How much serum is right? | A note on the proper amount and timing

Have you ever held serum in your palm and wondered, “Is this enough?” or “Should I use more?” Serum feels a little special within a skincare routine. That is why it is easy to think that the more you use, the better it is for your skin, but in fact, keeping to the right amount can be the quickest path to comfort. Today, let’s gently rethink the right amount of serum and when to use it. Rather than getting bound by numbers, we hope you will read this as a hint for listening to your own skin. How much serum should you use as a guide? Many serums indicate a recommended amount per use on the package or from the brand. Start with that guideline...