Cosmetics Q&A
Q & A
Cosmetics Q&A
We have compiled frequently asked questions about products, ingredients, how to use them, and orders. When we cannot write something, we also explain why we cannot write it.
About Ingredients
About ingredients often seen in our store.
What is human stem cell conditioned medium?
On full ingredient labels, it is listed as “human umbilical cord blood cell conditioned medium ” or “human fibroblast conditioned medium,” among other names.
This refers to the liquid after cells have been cultured. It does not contain the cells themselves.
Ingredients released into the liquid during the culture process are used as cosmetic raw materials.
Are “human stem cell cosmetics” regenerative medicine?
No. They are completely different.
On the other hand, cosmetics containing conditioned medium are under the “PMD Act” classified as cosmetics.
What our store carries are cosmetics, and we do not provide regenerative medicine. For details, this article explains it.
What are exosomes?
On ingredient lists, it is written as “human adipose-derived mesenchymal cell exosomes,” among other terms. This name refers to extremely small vesicles released by cells.
At our store, LUMILIE TRIPLE RICH SERUM LOTION, S3 Essence Serum and some Genrêver products contain it.
What are niacinamide and Centella Asiatica (CICA)?
Niacinamide is an ingredient belonging to the vitamin B3 group and is used in many skin care products.
Centella Asiatica leaf/stem extract is an ingredient derived from Centella Asiatica, commonly called CICA. Madecassoside is also derived from the same plant.
Why does the fragrance have only 5 ingredients?
The full ingredients of Vivéa Parfum and similar products are only “ethanol, fragrance, water, citric acid, and sodium citrate.”
The basic principle of fragrance is not to add anything other than scent. This is because adding moisturizing ingredients or extracts can affect how the scent develops and how long it lasts.
Please note that our parfums are set with a higher fragrance concentration than typical perfumes so only a small amount is needed each time, and even 4.5mL provides enough uses for everyday wear.
Labeling and Rules
About “why it is written that way.”
Why don’t you write “dark spots disappear” or “whitening”?
Because we cannot write it.
In Japan, the range of effects that cosmetics may display is defined by a notice from the Ministry of Health, Labour and Welfare, and there are 56 such items in total.
Phrases such as “dark spots disappear,” “wrinkles go away,” and “whitening” are not included among these 56 items, areas that require approval as quasi-drugs. The products we carry are cosmetics, so we cannot make these claims.
For details, see this article explains it.
How should I read the full ingredient list?
Look at the order.
So, whether the featured ingredient is near the top, or simply listed in small amounts near the end can tell you quite a lot.
For example, Genrêver 024 and ASHIRIA RICH Penetrating Beauty Serum is, have culture fluid, not water, as the first ingredient. On our product pages, we try to list this order whenever possible.
What do notes such as “※to the stratum corneum” and “※due to dryness” mean?
These expressions are based on the “Guidelines for Appropriate Advertising of Cosmetics, etc.” by the Japan Cosmetic Industry Association.
They clearly indicate that cosmetics act only on the surface of the skin, the stratum corneum, and that “dullness” refers to dullness caused by dryness, to avoid misunderstanding.
Does the fabric mist have disinfecting effects?
It is not a product intended for disinfection, antibacterial effects, or deodorizing.
ILLUMIRISE Fabric Mist is a room fragrance for fabrics and spaces, classified as a general goods item. To claim disinfecting or antibacterial effects, reasonable grounds based on test data are required, but these have not been confirmed for this product, so we do not use such expressions.
Please use it to enjoy the fragrance. It is not for use on the skin.
How to Use
This is additional information on the usage instructions included with the product.
What order should I use the products in?
The basic order is as follows.
ILLUMIRISE Perfect Serum such as booster serums are used before lotion. Use it right after washing your face, on bare skin before applying anything else. If you use it in the wrong order, it will no longer serve its purpose.
The LUMILIE series is used TRIPLE RICH CLEANSING → SERUM LOTION → CREAM in this order.
Why does it say to “wait 3 to 5 minutes”?
The Genrêver, ASHIRIA RICH, and S3 serums include a waiting step partway through.
- Apply a pearl-sized amount, about the size of a 500-yen coin, over the entire face
- Wait 3 to 5 minutes
- Take a small pearl-sized amount and layer it on areas of concern
If you skip the waiting time, you may be more likely to feel stickiness when layering. You can wait while brushing your teeth or drying your hair.
We recommend layering no more than twice.
Do you have any tips for using a facial mask?
It is the order of alignment.
- Take out the sheet and unfold it
- First align it with the eyes
- Next align it with the mouth
- Then press it closely over the entire face
- Leave it on for 10 to 15 minutes, then remove
If you try to align it to your whole face at once, some part will almost always lift away. We recommend using it 2 to 3 times a week.
How should products be stored after opening?
It varies by product. Please be sure to check the “Precautions for Use” on each product page.
For example, Genrêver 001 is, Store in the refrigerator after opening is requested. Also, please shake the container gently before use.
For all products, avoid places exposed to direct sunlight, high temperature and humidity, and places with large temperature changes. The expiration date is indicated on the label.
What if it does not suit my skin?
Stop using it immediately.
If abnormalities such as redness, swelling, itching, irritation, color loss, including white spots, or darkening appear during use, or if similar abnormalities appear after the skin where the product was used is exposed to direct sunlight, continuing use may worsen the symptoms.
We recommend consulting a dermatologist.
Reviews and Rankings
How rankings are determined.
How are ranking positions decided?
They are not determined by rating alone. We also take into account the number of reviews received.
If products were sorted only by rating, an item with “5 stars and 1 review” would appear above an item with “4.91 stars and 22 reviews.” We do not think that would be helpful.
We do not select only positive reviews and reorder products based on them. → View review rankings
How can I write a review?
You can post from the email sent after purchase, or from the review section on each product page.
Please write honestly, not only about what was good, but also about what was not. We do not delete inconvenient reviews.
How can I participate in monitor programs or campaigns?
Value Village Community By registering for it, free of charge, you can apply for monitor recruitment, review requests, surveys, and product development idea submissions.
Registration is password-free. Enter your email address, receive a verification code, and enter it to complete registration. From the next time, you can also use Face ID or fingerprint authentication, known as a passkey.
Orders and Shipping
Please check each policy for details.
How much is shipping?
Free shipping on purchases of 11,000 yen or more, including tax. This excludes Hokkaido, Kyushu, and Okinawa.
Some individual products also include free shipping when purchased alone, as noted on the product page. For details, see Shipping Policy.
Can I return or exchange items?
It varies by product. For hygiene reasons, some products cannot be returned or exchanged for customer convenience, as noted on the product page.
This does not apply to defective products or incorrect deliveries. For details, see Refund Policy, then Contact Us to get in touch.
Do you offer subscriptions?
They are available for some products.
For example, LUMILIE TRIPLE RICH SERUM LOTION is delivered once every 2 months, with 10% OFF from the first order and 20% OFF after 10 or more orders.
Do you ship overseas?
At present, we ship within Japan only.
For questions not listed here,
please contact us.
You may ask about products or about systems and policies. If we do not know something, we will answer that we do not know.
Contact Us