Skincare
The order you apply products can make this much difference. | Basic steps that make skin happy
At the bathroom sink in the morning, have you ever reached for toner, serum, emulsion... and suddenly wondered, “Wait, what order is right?” In skincare, comfort can change greatly not only by the number or price of the items you use, but by the order in which you let them absorb into your skin. Even a product you carefully chose may not show its best qualities if the order feels mismatched. Today, let’s set aside the complicated theory and gently organize the basic steps that skin tends to appreciate. May the few minutes you spend each day feel just a little more comfortable. Why does the order of application matter in the first place? The basic rule of skincare is to layer from products with more water content to those with more oil content. A light toner...
The order you apply products can make this much difference. | Basic steps that make skin happy
At the bathroom sink in the morning, have you ever reached for toner, serum, emulsion... and suddenly wondered, “Wait, what order is right?” In skincare, comfort can change greatly not only by the number or price of the items you use, but by the order in which you let them absorb into your skin. Even a product you carefully chose may not show its best qualities if the order feels mismatched. Today, let’s set aside the complicated theory and gently organize the basic steps that skin tends to appreciate. May the few minutes you spend each day feel just a little more comfortable. Why does the order of application matter in the first place? The basic rule of skincare is to layer from products with more water content to those with more oil content. A light toner...
Give skin that made it through summer a gentle “rest.” | How to rebuild moisture at the start of autumn
Summer UV rays and air conditioning can tire the skin more than you might think. At the start of autumn, we introduce 3 habits for bringing skin into balance so it is less affected by fluctuations, using “subtracting care” and care that helps hold in moisture.
Give skin that made it through summer a gentle “rest.” | How to rebuild moisture at the start of autumn
Summer UV rays and air conditioning can tire the skin more than you might think. At the start of autumn, we introduce 3 habits for bringing skin into balance so it is less affected by fluctuations, using “subtracting care” and care that helps hold in moisture.
The surprising effects of “essential vitamins” that reset summer skin concerns
Many people may have been surprised today by the strong, stinging sunlight the moment they stepped outside. July has begun, and temperatures are recording extremely hot days almost every day. It truly feels like full summer. “I apply sunscreen every morning, so I’m fine.” Are you feeling reassured by outside care alone? In fact, July’s intense ultraviolet rays and relentless air conditioning are gradually damaging our skin from within. Important nutrients in the body are also flowing out with sweat. Today, we will thoroughly explain the true nature of the “complex summer skin concerns” that many people fall into at this time of year, and the “effects of vitamin intake” that reset them dramatically from within and help protect beautiful skin. Why does the “July heat wave” age the skin more than any other time of year?...
The surprising effects of “essential vitamins” that reset summer skin concerns
Many people may have been surprised today by the strong, stinging sunlight the moment they stepped outside. July has begun, and temperatures are recording extremely hot days almost every day. It truly feels like full summer. “I apply sunscreen every morning, so I’m fine.” Are you feeling reassured by outside care alone? In fact, July’s intense ultraviolet rays and relentless air conditioning are gradually damaging our skin from within. Important nutrients in the body are also flowing out with sweat. Today, we will thoroughly explain the true nature of the “complex summer skin concerns” that many people fall into at this time of year, and the “effects of vitamin intake” that reset them dramatically from within and help protect beautiful skin. Why does the “July heat wave” age the skin more than any other time of year?...
A comfortable way to enjoy perfume as the rainy season quietly approaches
The season has arrived when hydrangeas are wet with rain and beautifully colored. The sound of rain tapping on the window can feel quiet and calming, but the days of lingering humidity and gray skies can also make your mood feel a little heavy. What can turn that rainy-day melancholy into a soft, pleasant moment is the power of fragrance. This time, among the many kinds of scents, we introduce comfortable ways to enjoy “Parfum,” whose layered story can be savored, especially during the rainy season. What is “Parfum”? A story of fragrance that changes over time. There are several types of perfume, and among them, “Parfum” is known for its high fragrance concentration and long-lasting afterglow. Not only the scent at the instant you spray it...
A comfortable way to enjoy perfume as the rainy season quietly approaches
The season has arrived when hydrangeas are wet with rain and beautifully colored. The sound of rain tapping on the window can feel quiet and calming, but the days of lingering humidity and gray skies can also make your mood feel a little heavy. What can turn that rainy-day melancholy into a soft, pleasant moment is the power of fragrance. This time, among the many kinds of scents, we introduce comfortable ways to enjoy “Parfum,” whose layered story can be savored, especially during the rainy season. What is “Parfum”? A story of fragrance that changes over time. There are several types of perfume, and among them, “Parfum” is known for its high fragrance concentration and long-lasting afterglow. Not only the scent at the instant you spray it...
“Midsummer UV protection” to start in May, and quick skin care to prevent accidental sunburn
Many people may have been surprised the moment they stepped outside today. Even though it is May, the temperature in Tokyo has unexpectedly reached “32 degrees.” It truly feels like midsummer. “It’s only May, so serious UV protection can wait.” If you let your guard down like that, your skin’s future may take major damage. In fact, the amount of UV rays in May is already among the highest of the year, almost the same as July-August. On top of that, we have this recent intense heat. Today, we explain the “summer UV protection” you should switch to right now, and the quick skincare to help keep today’s UV exposure from becoming dark spots. Why is a “hot May day” more dangerous for skin than August? The reason is that our skin is “not yet ready to welcome summer.” From winter...
“Midsummer UV protection” to start in May, and quick skin care to prevent accidental sunburn
Many people may have been surprised the moment they stepped outside today. Even though it is May, the temperature in Tokyo has unexpectedly reached “32 degrees.” It truly feels like midsummer. “It’s only May, so serious UV protection can wait.” If you let your guard down like that, your skin’s future may take major damage. In fact, the amount of UV rays in May is already among the highest of the year, almost the same as July-August. On top of that, we have this recent intense heat. Today, we explain the “summer UV protection” you should switch to right now, and the quick skincare to help keep today’s UV exposure from becoming dark spots. Why is a “hot May day” more dangerous for skin than August? The reason is that our skin is “not yet ready to welcome summer.” From winter...
Let go of the “rush” after bathing. | Two comforting new habits that nurture all-day, never-dry clarity
Nighttime bath time, soothing the fatigue of the day. You finally sink into warm water and breathe a sigh of relief, only to rush to the sink the moment you get out of the bath, thinking, “I have to put on toner quickly!” Has your daily skincare become a race against time like this? As the sunlight grows stronger in the coming season, the wind from air conditioners and UV rays cause our skin to accumulate dryness damage without us even noticing. That is why, when we feel our unprotected skin drying after a bath, we can’t help but feel hurried. Why does that sense of “rush” arise after washing the face? Skin that feels tight after cleansing, or the urge to moisturize immediately...
Let go of the “rush” after bathing. | Two comforting new habits that nurture all-day, never-dry clarity
Nighttime bath time, soothing the fatigue of the day. You finally sink into warm water and breathe a sigh of relief, only to rush to the sink the moment you get out of the bath, thinking, “I have to put on toner quickly!” Has your daily skincare become a race against time like this? As the sunlight grows stronger in the coming season, the wind from air conditioners and UV rays cause our skin to accumulate dryness damage without us even noticing. That is why, when we feel our unprotected skin drying after a bath, we can’t help but feel hurried. Why does that sense of “rush” arise after washing the face? Skin that feels tight after cleansing, or the urge to moisturize immediately...