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Trends #Inbound Tourism

A main street in Shijo, Kyoto, at dusk

42.68 million inbound visitors and 9.4559 trillion yen in spending. Japan in 2025, seen through the numbers

According to a Japan Tourism Agency survey, spending by international visitors to Japan in 2025 was 9.4559 trillion yen, up 16.4% year on year, while visitor numbers reached 42.68 million; both were record highs.

42.68 million inbound visitors and 9.4559 trillion yen in spending. Japan in 2025, seen through the numbers

According to a Japan Tourism Agency survey, spending by international visitors to Japan in 2025 was 9.4559 trillion yen, up 16.4% year on year, while visitor numbers reached 42.68 million; both were record highs.