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Trends #2026

A vase with dried flowers

In 2026, Consumers Worldwide Have Begun Buying “Less, but Better” | Toward an Era of Wellness and Real Results

In 2026, consumers worldwide have begun buying “less, but better.” We read the current state of global consumption, including the wellness shift in the lipstick effect and the expansion of social commerce.

In 2026, Consumers Worldwide Have Begun Buying “Less, but Better” | Toward an Era of Wellness and Real Results

In 2026, consumers worldwide have begun buying “less, but better.” We read the current state of global consumption, including the wellness shift in the lipstick effect and the expansion of social commerce.