hakua Face Wash

From “hakua,” which prepares the foundation for clarity,
the long-awaited face wash is here.

-New release-

For the season when the sunlight grows stronger.

Deliberately starting your routine with cleansing
may be the shortcut to clarity that feels true to me.

◾️ Before layering on sunscreen.

May. As the sun grows dazzling, every day you find yourself hurriedly reaching for sunscreen.

But even though you should be protecting your skin well, have you ever looked in the mirror and felt that your skin looked somehow dull?

It may be because, while trying to protect itself from the strong spring UV rays, the skin has unknowingly remained wrapped in a “veil of unnecessary dead skin cells.”

◾️ A pre-treatment face wash that awakens a glow from within the skin.

The answer hakua arrived at was, before “giving,” “releasing” itself.

“Dullness” that tends to settle in with age.

Gently loosening the “veil of unnecessary dead skin cells” behind it and returning the skin to a fresh “reflector of light.” That is the thought behind this face wash.

It removes what had been separating the skin and guides the skincare that follows to where it belongs.
Let us explain why this “pre-treatment face wash” begins to bring new clarity to your skin.

◾️ Why does clarity begin with face washing?

By resetting accumulated unnecessary dead skin cells, the skin reflects its natural light and prepares to receive the serum used next.

1.Protect | Mild washing feel
Carefully selected mild amino acid-based cleansing ingredients protect precious moisture while gently removing only dirt and impurities.

2. Release | The power of fermented rose honey
A rare ingredient, with only 1g obtained from about 90,000 roses. It loosens the veil of unnecessary dead skin cells and prepares a pathway for light.

3.Nurture | Moisture from oil treatment
With generous shea butter and avocado oil. A “moist feeling” you would not expect after washing helps soften the skin and nurtures the foundation for a clear-looking finish that seems to cling smoothly.

4.Activate | Niacinamide that supports clarity
While helping prevent rough skin, it supports clarity each time you wash. It blocks the transfer of melanin and leads the skin to a supple texture without dullness.

◾️ An embrace of dense foam that surprises the fingertips.

The quality of this foam is what hakua pursued to deliver carefully selected ingredients in the form the skin welcomes most.

When lathered, it becomes a dense foam like whipped cream draped in fine silk.
Its thickness, enough to make you forget your fingertips are touching your skin, protects bare skin from daily friction and wraps it gently.

During cleansing, the noble jasmine fragrance that softly spreads becomes a switch that neatly centers your mood on busy mornings.
And at night, it brings a peaceful moment that gently unwinds the fatigue of the day.

◾️ Layer hakua’s care onto fresh skin prepared by cleansing

After “pre-treatment cleansing,” your skin has shed what it no longer needs. The time spent carefully layering each item onto fresh, bare skin is an important moment to care for yourself.

Because the pathway for light is prepared, the moisture that follows also seems to blend in more naturally than usual.

To this fresh state, we want to deliver only what is truly needed.
By layering the hakua skincare series, which shares that same thought, your usual care becomes deeper and more satisfying.

Step 1 | Cleanse (FACE WASH): Shed the veil of old dead skin cells and prepare the pathway for light.

Step 2 | Moisturize (MIST / LOTION): Give freshly cleansed, pure skin its first base of moisture. The power of stem cells fills the skin texture.

Step 3 | Deepen (SERUM): The core of the brand, formulated with three types of human stem cell conditioned media. It awakens clarity that seems to spring back from within.

Step 4 | Protect thoroughly (CREAM): Wraps the skin in a moisture veil and keeps the prepared radiance (stemglow) from escaping.

●Staff A | (30s, dry skin)

With the bouncy whipped foam and jasmine fragrance, cleansing in the morning became a soothing time.

What moved me most was the finish after washing. Even with my dry skin, it did not feel tight, and I did not feel rushed to put on lotion right away.

I felt that the skincare afterward penetrated well into the stratum corneum, and it seemed like my usual serum reached the skin more effectively, making me look forward to washing my face every day.

●Staff B | (40s, combination skin)

I was troubled by the “dull feeling” that gradually appeared even after carefully applying makeup, and I felt there was a limit to covering it with makeup or caring only for the surface.

When I heard that this newly released hakua face wash contains the rare ingredient “fermented rose honey,” of which only 1g can be obtained from around 90,000 roses, I was excited even before using it...

When I actually tried it, it felt surprisingly gentle on the skin.
Even so, I am happy that it gently removes unnecessary dead skin cells that can cause dullness.

After rinsing, my face seemed to become instantly brighter and clearer...

I felt lighter at heart, realizing that even without doing anything special, daily cleansing could help me make clarity an ally.

— A moment to face a fresh version of yourself —

Gently wrap the busyness of each day and the dullness you may have unknowingly accumulated in soft foam.
We hope this comfort that begins with cleansing will lead to a small moment of happiness when you glance in the mirror and think, “This might be nice.”