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How do I choose shoes that won't hurt my feet? Tips for trying them on

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The answerChoose shoes on four points: length, width (ウィズ, "width"), heel hold and toe room. Try them on in the evening when feet are swollen, in the socks you will wear, on both feet, and walk around the shop. Check that the heel does not lift, that there is about 1 cm of space beyond your toes (捨て寸, sute-zun, the "allowance"), that the width is not squeezed from the sides, and that the instep does not hurt. Japanese feet are often described as wide with a high instep, but in reality individual variation is large. If the width is wrong and you "go up a size", the shoe becomes too long, the heel lifts and you get a different pain. For width problems, look for brands that offer the same length in different widths (2E, 3E, 4E), or laced designs you can adjust. If your feet swell, assume they change by around 0.5 cm between morning and evening.

"The size is right, but they hurt." "My shoes feel tight by evening." Feet differ not only in length but in width, instep height and toe shape. Japanese shoes are sized in centimetres of foot length, and many also carry a width code — "E, 2E, 3E" — that you may not have seen elsewhere. Here are tips for trying shoes on, and fixes for pain by cause.

How to try shoes on

StepWhat to doWhy
1. Time of dayEvening or later (some people's feet swell by 0.5 to nearly 1 cm)Fitted in the morning, tight by evening
2. SocksThe socks you will wear with that shoe (thick if thick)Sock thickness changes the fit by 0.5 cm
3. Both feetLeft and right differ (by a few mm in most people), so fit the larger footTrying one shoe is a recipe for failure
4. HeelPush your heel back, then fasten laces or straps. Walk; the heel should not liftHeel lifting = too long, or too wide
5. Toes0.5–1 cm of room (sute-zun) beyond the longest toe. Toes can moveThe foot slides forward about 1 cm when walking
6. WidthThe base of the little toe and big toe are not pressed from the sides. The instep is not squeezedThe wrong width causes bunions and calluses
7. WalkWalk around the shop for a few minutes; squat, try stairs (if there are any)Standing still tells you nothing
8. Measure your feetOnce a year, on the shop's foot gauge (adult feet change with age, weight and pregnancy)"I've always been 24 cm" is not reliable

Width codes

CodeMeaningGuide
JIS (Japan)A to E, 2E (EE), 3E, 4E, F, G, in increasing width. E–2E is standard; 3E and above is wideSet by foot girth (around the base of the big and little toes) and foot length
OverseasB (women's standard), D (men's standard), W or EE (wide) etc.Correspondence with Japanese codes is approximate
No codeMost fashion shoes and trainers have no width codeCheck by trying on. Each brand uses a different last

Causes of pain and what to do

SymptomCauseWhat to do
Heel rubs, blistersHeel lifts (too long or too wide); hard materialHeel pads; plasters or anti-blister tape beforehand; break leather in gradually (short wears first)
Pain at the base of the little toe or big toeToo narrowA wider width size; shoe stretcher (leather only); do not go up a size (it only gets longer)
Toes hit the frontToo short; not enough sute-zun; downhill walking or swelling0.5 cm larger; lace firmly to hold the foot back
Instep hurtsLow-cut instep; laces too tightA higher-instep model; change the lacing (skip the eyelets over the instep)
Sole or heel of the foot hurtsToo little cushioning; too little arch support; worn too longInsoles (see separate article); check sole wear
Tight in the eveningSwellingTry on in the evening; shoes with adjustable laces or straps; rest with your feet raised
Calluses, cornsRepeated wear of shoes that are wrong in width or shapeRethink your shoes; have them pared at a dermatology clinic
  • Children's shoes: check the size every 3–6 months (feet grow 1–2 cm a year). Buying big causes trips and foot deformity. Sute-zun 0.5–1 cm; firm heel, wide toe box, flexes at the ball of the foot.
  • Heels: 3–5 cm is the usual guide for less strain on the foot. If your toes hurt from sliding forward, use a toe cushion.
  • Buying online: try on unless you already know the same brand and model. Use shops that accept returns (see separate article).
  • Ongoing foot problems: bunions, flat feet and splayed feet may not be solved by shoe choice alone. See an orthopaedic clinic (整形外科, foot surgery), and get measured at a specialist shoe shop with a certified shoe fitter.
[Verify] Check the swelling range, the sute-zun guide and the JIS foot-girth width classes against the shoe-fitter association (FHA) materials and JIS S5037.

Misunderstanding 1|If the size (cm) matches, the shoe fits

Width, instep and heel hold must fit too, or it hurts. Check all four points when trying on.

Misunderstanding 2|If the width is tight, go up a size

The shoe gets longer, the heel lifts, and you get a different pain. Try a wider width (2E, 3E) or another brand.

Misunderstanding 3|Trying on in the morning is more accurate

Feet swell by evening, so an evening fitting is closer to real life.

Misunderstanding 4|Leather stretches, so buy them tight

Width stretches a little; length does not. Without sute-zun your toes will keep hitting the front even after the leather gives.

Misunderstanding 5|My foot size never changes

Age, weight, pregnancy and loss of muscle change foot length and width. Measure once a year.

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Sources

  • Foot and Shoe Health Association (FHA), "Shoe-fitter tips for choosing shoes" [シューフィッターによる靴選びのポイント]

https://fha.gr.jp/

  • Japanese Industrial Standards Committee, "JIS S5037: Shoe sizes (foot length and girth classes)" [JIS S5037:靴のサイズ]

https://www.jisc.go.jp/

  • Japanese Orthopaedic Association, "Hallux valgus (bunions), foot pain and shoes" [外反母趾・足の痛みと靴]

https://www.joa.or.jp/public/sick/condition/hallux_valgus.html

⚠️ Editorial note: the source URLs above were identified by search. Our working environment cannot reach go.jp domains, so the contents have not been checked against the text. Verify every source before publication and record who checked it and when.

About this article

What we share here are ideas and everyday practices passed down among people living in Japan, together with general information drawn from public sources. They are not official recommendations, and they are not professional instruction. Practices vary between households and regions.

This is general information. Results vary from person to person and depend on your own conditions and surroundings.

Please decide for yourself, using your own judgement, whether any of this suits your situation. We cannot accept responsibility for any damage, loss or injury arising from following this article.

Follow the care label and the maker's instructions for any garment, shoe or bag. For expensive or sentimental items, ask a specialist cleaner or repairer.

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