Skincare #UV Rays

What Do SPF and PA Numbers Measure? | Rules for Sunscreen Labeling
SPF and PA are indicators for different wavelengths of ultraviolet rays. Measurement follows ISO international standards and assumes an application amount of 2 milligrams per square centimeter. This is about where the numbers come from.
What Do SPF and PA Numbers Measure? | Rules for Sunscreen Labeling
SPF and PA are indicators for different wavelengths of ultraviolet rays. Measurement follows ISO international standards and assumes an application amount of 2 milligrams per square centimeter. This is about where the numbers come from.

Give skin that made it through summer a gentle “rest.” | How to rebuild moisture at the start of autumn
Summer UV rays and air conditioning can tire the skin more than you might think. At the start of autumn, we introduce 3 habits for bringing skin into balance so it is less affected by fluctuations, using “subtracting care” and care that helps hold in moisture.
Give skin that made it through summer a gentle “rest.” | How to rebuild moisture at the start of autumn
Summer UV rays and air conditioning can tire the skin more than you might think. At the start of autumn, we introduce 3 habits for bringing skin into balance so it is less affected by fluctuations, using “subtracting care” and care that helps hold in moisture.

“Midsummer UV protection” to start in May, and quick skin care to prevent accidental sunburn
Many people may have been surprised the moment they stepped outside today. Even though it is May, the temperature in Tokyo has unexpectedly reached “32 degrees.” It truly feels like midsummer. “It’s only May, so serious UV protection can wait.” If you let your guard down like that, your skin’s future may take major damage. In fact, the amount of UV rays in May is already among the highest of the year, almost the same as July-August. On top of that, we have this recent intense heat. Today, we explain the “summer UV protection” you should switch to right now, and the quick skincare to help keep today’s UV exposure from becoming dark spots. Why is a “hot May day” more dangerous for skin than August? The reason is that our skin is “not yet ready to welcome summer.” From winter...
“Midsummer UV protection” to start in May, and quick skin care to prevent accidental sunburn
Many people may have been surprised the moment they stepped outside today. Even though it is May, the temperature in Tokyo has unexpectedly reached “32 degrees.” It truly feels like midsummer. “It’s only May, so serious UV protection can wait.” If you let your guard down like that, your skin’s future may take major damage. In fact, the amount of UV rays in May is already among the highest of the year, almost the same as July-August. On top of that, we have this recent intense heat. Today, we explain the “summer UV protection” you should switch to right now, and the quick skincare to help keep today’s UV exposure from becoming dark spots. Why is a “hot May day” more dangerous for skin than August? The reason is that our skin is “not yet ready to welcome summer.” From winter...

For the table in the season when UV rays are on your mind. | A delicious habit that nurtures “clarity” from within the body
When you open the window, the breeze coming in has slowly begun to carry the scent of early summer. May, when fresh greenery shines beautifully. While plans to go out may make your heart feel light, it is also the season when, before leaving home, you naturally put more effort into care that protects your skin from the “outside,” thinking, “I need to apply sunscreen properly” and “I must not forget my parasol.” Of course, protecting bare skin from strong light is very important. But when you focus only on external care, do you ever feel chased by a sense of duty, thinking “I have to apply this too” or “I absolutely don’t want to get sunburned,” until skincare itself has somehow become a slightly restrictive “task”? If you feel even a little breathless in such days, this is exactly the season to relax your shoulders a little...
For the table in the season when UV rays are on your mind. | A delicious habit that nurtures “clarity” from within the body
When you open the window, the breeze coming in has slowly begun to carry the scent of early summer. May, when fresh greenery shines beautifully. While plans to go out may make your heart feel light, it is also the season when, before leaving home, you naturally put more effort into care that protects your skin from the “outside,” thinking, “I need to apply sunscreen properly” and “I must not forget my parasol.” Of course, protecting bare skin from strong light is very important. But when you focus only on external care, do you ever feel chased by a sense of duty, thinking “I have to apply this too” or “I absolutely don’t want to get sunburned,” until skincare itself has somehow become a slightly restrictive “task”? If you feel even a little breathless in such days, this is exactly the season to relax your shoulders a little...

Just look here on the ingredient list! | A professional guide to reading ingredient lists that can “change the fate of your skin”
“Because it is going viral on social media.” “Because the package is cute.” Are you choosing skincare for reasons like these? Behind appealing catchphrases, there is a place that quietly tells the true nature of that cosmetic product. That is the “full ingredient list” on the back of the bottle. At first glance, it may look like a string of difficult characters and unfamiliar terms, but the rules for reading it are actually very simple. This time, from a professional perspective, we clearly share the key points for checking an ingredient list that can influence the fate of your skin. The essence of the product lies in the first “3-5 lines.” Cosmetic ingredient labeling follows strict rules. One of them is that ingredients are “listed in order of the amount blended” (*ingredients at 1% or less may be listed in any order)...
Just look here on the ingredient list! | A professional guide to reading ingredient lists that can “change the fate of your skin”
“Because it is going viral on social media.” “Because the package is cute.” Are you choosing skincare for reasons like these? Behind appealing catchphrases, there is a place that quietly tells the true nature of that cosmetic product. That is the “full ingredient list” on the back of the bottle. At first glance, it may look like a string of difficult characters and unfamiliar terms, but the rules for reading it are actually very simple. This time, from a professional perspective, we clearly share the key points for checking an ingredient list that can influence the fate of your skin. The essence of the product lies in the first “3-5 lines.” Cosmetic ingredient labeling follows strict rules. One of them is that ingredients are “listed in order of the amount blended” (*ingredients at 1% or less may be listed in any order)...

Before the sunlight gets stronger. | May “skin prep time” to nurture tomorrow’s clarity
When you open the window, the breeze drifting in has begun to carry, little by little, the scent of early summer. May is a month when fresh greenery shines beautifully. It is a lovely season for going out, but also a time when we can feel hurried by a pressured sense of duty: “I have to put on sunscreen.” We do not want dark spots, and we do not want our skin to tan. With that single-minded feeling, we carefully layer sunscreen without gaps every time we go outside. Of course, it is important to “protect” the skin from light, but when we become too focused on that alone, skincare may quietly turn into a “task” that corners us. If those days feel even a little constricting, what we may want to value now is not only protection, but also “time to prepare the skin”...
Before the sunlight gets stronger. | May “skin prep time” to nurture tomorrow’s clarity
When you open the window, the breeze drifting in has begun to carry, little by little, the scent of early summer. May is a month when fresh greenery shines beautifully. It is a lovely season for going out, but also a time when we can feel hurried by a pressured sense of duty: “I have to put on sunscreen.” We do not want dark spots, and we do not want our skin to tan. With that single-minded feeling, we carefully layer sunscreen without gaps every time we go outside. Of course, it is important to “protect” the skin from light, but when we become too focused on that alone, skincare may quietly turn into a “task” that corners us. If those days feel even a little constricting, what we may want to value now is not only protection, but also “time to prepare the skin”...
