Skip to content

Free shipping on orders of ¥11,000 (tax incl.) or more (excluding Hokkaido, Kyushu and Okinawa)

Trends #Confectionery

Nerikiri wagashi on a plate

A 3.8785 Trillion Yen Land of Sweets | Japanese-Style Sweets Move Outward

Japan’s confectionery retail market in 2024 was 3.8785 trillion yen, up 5.3% from the previous year. At the same time, moves have begun to take wagashi into overseas markets as “sweets.” We look from both the numbers and the front lines.

A 3.8785 Trillion Yen Land of Sweets | Japanese-Style Sweets Move Outward

Japan’s confectionery retail market in 2024 was 3.8785 trillion yen, up 5.3% from the previous year. At the same time, moves have begun to take wagashi into overseas markets as “sweets.” We look from both the numbers and the front lines.