Invitation to the New Product Presentation for “Vivéa by Lisem,” the New Brand from Soccer YouTuber Lisem

Lisem Total views: 237,369,601; 300,000 followers. A new challenge: "Be natural, be your best self"

Volume: 150ml List price: ¥2800

 

Lisem, from left: "Riku, Shige, Keigo, Taka, Shohei"

 

Soccer YouTuber Lisem

Lisem was named by taking the initials of the words in "Life is short enjoy more." With their natural, friendly personalities, they are popular with many soccer fans and female fans. Lisem will release "Vivéa Body Mist" from the new brand "Vivéa by Lisem."

Under the concept of "Be natural, be your best self," this brand will develop self-care products (cosmetics, lifestyle goods, and sports-related products) that are unisex and approachable for families.

4 key points

7 carefully selected plant extracts
7 plant extracts that support gentle skin care

A special blend using 7 carefully selected plant extracts.

Formulated to be gentle on the skin and easy to use in daily care,

it helps gently condition the skin with the rich characteristics of plants.

•Chamomile flower extract •Centella asiatica extract •Licorice root extract •Tea leaf extract •Japanese knotweed root extract •Rosemary leaf extract •Scutellaria baicalensis root extract


"Madecassoside" derived from Centella asiatica

Care for UV exposure and areas of concern on the skin
"Madecassoside," an ingredient derived from Centella asiatica, is gaining attention as an ingredient for gently conditioning the skin. It is formulated to help with daily UV care and care after skin troubles, and is widely used as an item that supports skin clarity.


Wasabi extract

Deodorizing and body odor care (fermented wasabi extract)
Fermented wasabi extract is drawing attention as an ingredient that supports a clean, fresh feeling. By incorporating it into your daily care, it helps reduce odors that concern you and supports a fresh impression.


White lily

A carefully selected fragrance (white lily)
We created the white lily scent loved by the members of Lisem as a body mist. Its subtle, elegant, clean fragrance creates a pleasant feeling that brings refreshment and relaxation to everyday life.

Vivéa Body Mist
　　　　　　　　　　

Ingredient List

Water, PPG-26-buteth-26, BG, PEG-40 hydrogenated castor oil, hydroxyethyl urea, dipotassium glycyrrhizate, glycerin, licorice root extract, lactobacillus/wasabi root ferment extract, hydrolyzed collagen, centella asiatica extract, tea leaf extract, polygonum cuspidatum root extract, scutellaria baicalensis root extract, chamomile flower extract, rosemary leaf extract, porphyridium polysaccharide, pentylene glycol, madecassoside, fragrance, phenoxyethanol

Precautions for use

♢Do not use on areas with abnormalities such as wounds, swelling, or eczema.

♢Use with care, paying close attention to whether any abnormalities occur on your skin. If the product does not suit your skin, discontinue use.

♢If redness, swelling, itching, irritation, depigmentation (such as white spots), or darkening occurs during use, or after the skin where it was used is exposed to direct sunlight,

♢Avoid contact with eyes. If it gets in your eyes, rinse immediately with water or lukewarm water.

♢Store with care to prevent accidental ingestion by infants and young children.

♢Do not store in extremely hot or cold places, or in places exposed to direct sunlight.

How to use

Hold about 20 cm away from the skin and spray an appropriate amount.

New product announcement event

We will hold a product announcement event for members of the press, writers, and YouTubers. Lisem will also attend the event, and experience booths will be available where you can try the product in person.

We understand that you are busy, but we would be grateful if you could join us and cover the appeal of this new product. Thank you very much for your consideration.

Event details

Event name: Vivéa by Lisem New Product Launch Event

Date and time: Saturday, November 16, 2024
Press and writers 11:00~12:00
General attendees (YouTubers) 12:00~16:00
Location: 6-14-1 Jingumae, Shibuya-ku, Tokyo
Venue: Inside the Genrever store
Program: Product announcement, experience booth, photo session
Product photos available; physical product loans available

About participation

If you would like to participate, please contact us in advance at the contact information below.

Contact
INSTINCT BROTHERS Inc.
Contact person: Administration Headquarters, Fumihiro Nagano
Tel: 03-5747-9401 Mobile: 090-4239-8859
E-mail: [email protected]