hakua’s “Pre-Treatment Face Wash,” Gently Nurturing Tomorrow’s Clarity

Before the sun grows stronger.

The sunlight is growing stronger little by little, and the season now carries the feeling of early summer.
Drawn by the brightening sun, we find ourselves reaching for sunscreen in a hurry each day. Yet even though we should be well protected, have you ever felt that your skin somehow looks dull and cloudy?

It may be because, while trying to protect itself from the strong spring UV rays, the skin has unknowingly wrapped itself in a “veil of unnecessary keratin.”

In tune with this season, a long-awaited facial cleanser has been born from hakua, the skin care line that prepares the foundation for radiance.
More than simply removing dirt, it offers a new option for setting the skin free.

Before “giving,” choose to “set free.”

No matter how luxurious a serum you layer on, if the skin that receives it is not prepared, its value cannot fully reach where it should.

The answer hakua arrived at is not to forcibly peel away what is unnecessary, but to gently loosen it with the wisdom of nature.

Rare “fermented rose honey,” of which only 1g can be obtained from 90,000 roses, removes the veil that traps radiance without friction and prepares the pathways for light.
Fresh, cleansed skin prepared by washing helps guide the skin care that follows to where it is meant to reach, like dry earth soaking up water.

A dense silk cushion that surprises your fingertips.

What kind of comfort can this “hakua Facial Cleanser” bring to your everyday life?
Here are two moments that fit naturally into your daily routine.

1. As a switch to compose a busy morning with poise

What we pursued was a fine, rich lather like whipped cream wrapped in high-quality silk. Its firm elasticity and thickness, strong enough not to fall even when turned upside down, frees you from daily friction and gently envelops bare skin. The noble jasmine scent that softly spreads should transform a busy morning sink into a refreshingly clear moment, as if even your heart were being washed bright.

2. For deep nighttime ease that cares for UV-stressed skin

Skin that has endured strong sunlight and dryness all day. On nights like that, this cleanser, generously formulated with shea butter and avocado oil, nurtures the skin softly like an oil treatment. The “moist feeling” after washing and the action of niacinamide, which enhances the look of clarity each time you wash, maximize the value of the serum you use next. Please enjoy a peaceful moment that gently loosens the fatigue of the day.

hakua Facial Cleanser Contents: 170g New release on May 9, 2026 at 18:00 Purchase and details here

 

Items to use together to nurture tomorrow’s radiance

Layer hakua’s carefully chosen care onto fresh skin prepared by cleansing. Each step becomes a “baton of light” to make tomorrow’s you shine. Here are recommended items for the moisturizing steps that follow.