A pleasant sense of space in everyday life. hakua’s first perfume, made to accompany the light of early summer, is born.

In dazzling light, with a breeze stirring the fresh green leaves.

The sunlight is growing stronger little by little, and we have entered the early summer season, when the breeze blowing through the green leaves feels so pleasant.
While the start of a new season can lift the spirit, this is also the time after the holidays when work and daily tasks begin moving in earnest. Before you know it, do you ever find yourself caught up in being there for someone else or chasing the busyness right in front of you, with your heart feeling constantly hurried?

Precisely now, when the seasons are changing so quickly, we need time to pause and gently bring ourselves back into balance.

With that feeling in mind, hakua, a brand that nurtures pure, untouched beauty, has created its very first perfume.

We propose a new choice: not something simply to adorn yourself with, but something that creates a quiet, cool space within the heart.

A moment to return to your natural self.

The name hakua carries the meaning of bare skin and heart, like a blank canvas untouched by any color. Through skincare, we have long proposed “releasing the skin into its natural comfort.” So why have we now created an invisible “scent”?

Because we believe that, in the rush of everyday life, perfume can become a “guidepost” that gently traces the outline of your “true self” and leads you back to a comfortable state of being.

When you feel your breathing has become just a little shallow amid strong sunlight and the dizzying changes of everyday life. With just one spray of a favorite scent, the restlessness in your heart settles quietly, and a pure white space begins to open up.

If skincare prepares the “foundation of the skin,” this perfume is made to prepare the “foundation of the heart.” So that even in the strong light of early summer, you can move forward as yourself, wrapped in a dignified breeze. We created this perfume with that wish in mind.

Three expressions that tell a story on the skin, like shifting light.

As a switch to begin the day (TOP)

The moment you apply it, the sparkling juiciness of orange, bergamot, and lemon spreads out. It feels as refreshing as opening the window wide on an early summer morning and breathing in new air deeply. It should become a “baton of light” that clears away the heavy sleepiness of a cloudy morning and helps you start the day ahead with a positive feeling.

To stay poised and true to yourself during the busy rush of the day (MIDDLE)

As the sun rises higher, an elegant bouquet of flowers such as muguet, jasmine, and rose slowly blooms on the skin. Iris and heliotrope add a soft powdery touch, giving you the strength to straighten your posture a little and remain graceful and calm even during a task-filled day.

At the end of the day, a sense of peace that gently embraces your natural self (LAST)

At night, in the moments before sleep, the warm sweetness of vanilla and musk remains softly on the skin. The quietness of sandalwood and the faint charm of mixed berries overlap, leading you into deep tranquility, as if gently wrapping around the version of you that worked hard all day.

Care for your heart with fragrance, just as you care for your skin with skincare.

Just as you layer carefully chosen moisture onto skin freshly cleansed and prepared, try layering this fragrance into your everyday life.

With every spray, a pleasant breeze passes through your heart, nurturing a new sense of clarity. May hakua’s new fragrance become a charm that brings beautiful space into your life this early summer.

hakua Parfum (Genrever 083)   Main ingredients: orange, bergamot, lemon, muguet, jasmine, rose, iris, heliotrope, vanilla, musk, sandalwood, mixed berries [ Purchase and details here ]