Activity Report for INSTINCT BROTHERS CUP in Hiratsuka Tournament

A positive circle keeps spreading wider and wider!

 INSTINCT BROTHERS CUP in Hiratsuka Tournament Report!

The spirit of regional co-creation and dreams for children behind hosting the ISB CUP in Hiratsuka. In Hiratsuka, where soccer has taken root as part of the local culture, the ISB CUP in Hiratsuka was made possible with the cooperation of many coaches and local companies.

Tournament Overview

▪️Date and Time: Monday, April 29, 2024

▪️Venue: Banyu Fureai Park Soccer Field

▪️Number of Participants: A total of 120 children

▪️Event Details: From the morning soccer school to the tournament by each team

▪️Guests:   Teruo Iwamoto (former Japan national team)
 Masayuki Okano (former Japan national team)

    Keisuke Tsuboi (former Japan national team)

    Tetsuya Okubo (former J.League player)

Activity Report

• Spirit of Regional Co-Creation: Working together with everyone in the community, we realized an initiative that supports children’s growth and dreams.

• Children’s Activities: They took part fully, from the morning soccer school through to the tournament.

• Local Excitement: The dads enjoyed playing soccer against the legends as much as the children did.

Support from Sponsor Companies:

• Yonex: They prepared many participation prizes, and the children were delighted.

• BANDEL: More than 30 children also received BANDEL prizes and were very happy.

• Sakusaku Essay Writing: They provided a new type of diary that makes children want to write.

• X-PLOSION: They gave protein products as gifts to all participants.

• Genrever: They supported us mainly with event operations and sponsorship.

Main Sponsor

Sakusaku Essay Writing Class, Organizer: Mr. Koichi Sagano

The Commitment Behind the ISB Cup by the ValueVillage Business Division

Children’s Potential:

• We believe that every child has potential. Rather than simply teaching sports skills, we aim to nurture people who have the power to inspire those around them, the ability to think, and the ability to express themselves.

The Potential of Former Professional Athletes:

• We also believe that former professional athletes have tremendous potential. We value creating places where coaches can thoroughly study neuroscience, coaching, and social education, and continue building environments that make the most of children’s brains.

The Importance of Enthusiasm:

• We aim to create players, environments, local fans, and towns that can be filled with enthusiasm. We value the word “enthusiasm” and hope to continue holding the ISB CUP together with the entire community.

Contributing to a Sustainable Society:

• INSTINCT BROTHERS Inc. supports the SDGs (Sustainable Development Goals) and is working to realize a sustainable society.

Next Event Information

Date and Time: Saturday, May 18, 2024, 8:45–17:00

Venue: Nogihama General Athletic Park (Address: 2-chome Nogihama, Shimonoseki City)

Organizer: INSTINCT BROTHERS Inc.

Support: Shimonoseki City, Yamaguchi Football Association, Shimonoseki Football Association