INSTINCT BROTHERS CUP in Hiratsuka Tournament to Be Held! (Confirmed on April 29, 2024)

The spirit of regional co-creation and dreams for children behind hosting the ISB CUP in Hiratsuka

In Hiratsuka, where soccer has taken root as part of the local culture, the ISB CUP in Hiratsuka was made possible with the cooperation of many coaches and local companies. This tournament is not just a sporting event. It is a symbol of a new initiative in which the entire community supports children’s growth and dreams. At the heart of our activities is the strong belief that “the environment that supports children’s growth is something we adults must prepare.” Providing children with unlimited possibilities and smiles through sports. That is what the ISB CUP aims to achieve. Working together with everyone in the community, we hope to continue watching over and supporting the growth of many children. We sincerely ask for your enthusiastic expectations and support for the ISB CUP in Hiratsuka.

Participating Teams

Saginuma SC
Shonan Bellmare
Aoba FC
FC Mutsuaishonandai
Yokosuka Seagulls FC
Hadano Honcho SS
FC Higashikaigan
Tsurumaki Soccer Club

We could not hide our surprise that the participating teams were decided only 3 hours after recruitment began.

At the same time, we are very happy that so many people have shown interest.

Purpose of Hosting

What will we deliver to everyone around the world?

At the ValueVillage business division, we first aim to create an environment where children in Japan can take on the future through soccer.

For that to happen, communities made up of local companies and local residents will undoubtedly become important going forward. By putting those activities into action and making coexistence possible, they can contribute to economic and regional revitalization, and many people involved can make their lives healthier and more vibrant through sports.

This community will surely have a wonderful impact not only on children, but also on the local economy and on each individual’s life.

The Commitment Behind the ISB Cup by the ValueVillage Business Division

1. We believe that every child has potential.

When thinking about children's futures through soccer, more than teaching the sport itself,

"we aim to nurture individuals who have the power to give to those around them, the ability to think, and the ability to express that.

No matter what happens, the brain knows that it has that power.

We use soccer to help that power grow."

2. We also believe strongly in the potential of former professional players.

Many professional soccer players retire in their 20s or 30s.

As one example, we believe that a lack of preparation for work can become a factor that delays the next step in life. In this way, professional players who have given dreams to others by doing only soccer can lose their own dreams simply because their environment changes. However, what they have been taught

when it comes to soccer, they have the power to give to those around them, the ability to think, and the ability to express themselves!

The moment the environment changes, that brain has not switched over.

We realized this!

Professional soccer players, who could do these things even without being taught from childhood, study brain science, coaching, and social education properly, and switch their brains over! We believe that instructors who have both are the strongest..

We value continuing to create places, together with those instructors, where children can make the fullest use of brains whose potential they have not yet discovered.

3. Can we inspire excitement!?

When we watch a soccer match, what feelings do we watch with?

When a player dribbles past several opponents and then scores the final shot, what do you feel? What kind of sensation is it?

We call that excitement.

Players who can inspire excitement
An environment where people can feel excitement
Local fans and towns that can feel excitement

We believe there is a clue here.

That is why we want to cherish the word enthusiasm and continue holding the ISB CUP with the entire community!

4. INSTINCT BROTHERS Inc. also supports the SDGs (Sustainable Development Goals) and actively carries out a variety of initiatives with the aim of working toward the realization of a sustainable society.

Venue

April 29, 2024 (Monday, national holiday)

■Venue: Banyu Fureai Park Soccer Field (natural grass)

■Address: 246-1 Nakado, Hiratsuka-shi, Kanagawa 254-0026

■Phone: 0463-25-0011

■Organizer: INSTINCT BROTHERS Inc.

Guests