Trends
Green Tea Exports Doubled in One Year | Matcha Lattes and Sweets Drove 72 Billion Yen
The value of green tea exports in 2025 was 72 billion yen. It rose 98.2% year on year, nearly doubling. The growth was not created by tea for drinking.
Green Tea Exports Doubled in One Year | Matcha Lattes and Sweets Drove 72 Billion Yen
The value of green tea exports in 2025 was 72 billion yen. It rose 98.2% year on year, nearly doubling. The growth was not created by tea for drinking.
Global Sweets Are Now Chosen for “Texture” | Dubai Chocolate, Croffles, and the Reimport of Japanese Ingredients
Dubai chocolate, croffles, matcha tiramisu. In 2026, “texture” and “Japanese ingredients” are the stars of global sweets and cafes.
Global Sweets Are Now Chosen for “Texture” | Dubai Chocolate, Croffles, and the Reimport of Japanese Ingredients
Dubai chocolate, croffles, matcha tiramisu. In 2026, “texture” and “Japanese ingredients” are the stars of global sweets and cafes.
In 2026, Consumers Worldwide Have Begun Buying “Less, but Better” | Toward an Era of Wellness and Real Results
In 2026, consumers worldwide have begun buying “less, but better.” We read the current state of global consumption, including the wellness shift in the lipstick effect and the expansion of social commerce.
In 2026, Consumers Worldwide Have Begun Buying “Less, but Better” | Toward an Era of Wellness and Real Results
In 2026, consumers worldwide have begun buying “less, but better.” We read the current state of global consumption, including the wellness shift in the lipstick effect and the expansion of social commerce.