What Is a “Valuable Life”? — The 5 Elements Value Village Aims For

A “valuable life,” as defined by Value Village, is a life made up of five elements: 1. health, 2. trust, 3. connection, 4. hope for the future, and 5. being true to oneself.

• Source: Corporate charter “The Book of Value” (INSTINCT BROTHERS Inc.)
• Positioning: the ultimate purpose of all Value Village corporate activities (“to increase the number of valuable lives around the world”)
• Characteristics: Rather than economic success or convenience, it places the quality of everyday life and human relationships at the center of life’s value.

(As of September 2026)

What are the five elements of a “valuable life”?

True richness means being healthy. Being able to laugh with the people who matter to you. Being able to live with peace of mind. Having hope for the future. And being able to walk through life as yourself. It is not convenience, longevity, or success. We call each day that brings these five together a “valuable life.”

Why is health the starting point?

Health is not simply the state of not being ill. It is the strength to have dreams, take on challenges, and spend each day with a smile. Health is the foundation of everything — this is Article 2 of our 12 principles. That is why our business begins with research in regenerative medicine and with beauty.

How is this connected to your business activities?

Our ultimate goal is not to increase the number of stores around the world, nor to increase the number of towns. It is to increase the number of meaningful lives around the world. That is why Value Village exists. One person’s smile can change a family; a family can change a community; and a community can change society. That is why we do not aim only for grand things, but cherish the one person in front of us.

Source: From The Book of Value (Value Village Constitution) / Published by: INSTINCT BROTHERS Inc. / Last updated: September 1, 2026

INSTINCT BROTHERS Inc. (INSTINCT BROTHERS / ISB / Value Village) | Nasdaq: BIOT | Corporate Number 3011401015509