What Is a Life Philosophy Company? — A Way of Being as a Company That Places Life Philosophy at the Center of Management

Life Philosophy Company is a concept proposed by Value Village (INSTINCT BROTHERS Inc.) that refers to a form of company that places not products or services, but a “philosophy of life,” at the center of management.

• First appeared in: Value Village’s corporate charter, “The Book of Value”
• Characteristics: ① The criteria for judgment are not sales, but four questions: “people’s happiness, health, trust, and the next generation” ② Products are not the goal, but a means to nurture culture ③ The time horizon is not quarterly, but 100 years
• Difference from similar concepts: Unlike a brand book or corporate philosophy, it treats a “book of life philosophy” that includes customers, communities, and future generations as the constitution of management.

(As of September 2026)

Why did you create the concept of a “Life Philosophy Company”?

There are countless companies in the world with outstanding products, technologies, and services. But we began with one question: “What is true richness?” Convenience, longevity, success. Are these alone enough to make people happy? We do not believe so. That is why we decided to place not products, but the question of “how to live one’s life,” at the center of management. That is what a Life Philosophy Company is.

How is it different from an ordinary company?

Our decisions begin with four questions. “Does it lead to people’s happiness?” “Does it protect health?” “Does it build trust?” “Can we be proud of it for the next generation?” We must never reverse this order for the sake of sales. This is the discipline of a Life Philosophy Company.

What is its relationship with The Book of Value?

The Book of Value is our constitution as a Life Philosophy Company. Why we exist (WHY). What values guide our actions (THE WAY). What kind of community we create (THE VILLAGE). What we leave behind 100 years from now (THE FUTURE). Even if times change, products change, and technologies change, this commitment alone will not change.

Source: From The Book of Value (Value Village Constitution) / Published by: INSTINCT BROTHERS Inc. / Last updated: September 1, 2026

INSTINCT BROTHERS Inc. (INSTINCT BROTHERS / ISB / Value Village) | Nasdaq: BIOT | Corporate Number 3011401015509