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News #Brand

An old hammer and tools on a wooden stand

The Tools Change, the Questions Do Not. | The Right Distance Between Technology and Everyday Life

New and convenient tools keep entering our lives one after another. Smartphones, AI, and all kinds of services. Before we know it, they are helping us in many moments of everyday life. Convenience is something to welcome. Still, there are times when we want to pause and wonder, “Is this really enough?” Tools change at an astonishing speed. Things we could not have imagined a few years ago have now become normal. How should we face this change? At Value Village, we neither fear nor worship technology. What we value is one simple question that does not change, even when the tools do. Today, we would like to think about that together with you...

The Tools Change, the Questions Do Not. | The Right Distance Between Technology and Everyday Life

New and convenient tools keep entering our lives one after another. Smartphones, AI, and all kinds of services. Before we know it, they are helping us in many moments of everyday life. Convenience is something to welcome. Still, there are times when we want to pause and wonder, “Is this really enough?” Tools change at an astonishing speed. Things we could not have imagined a few years ago have now become normal. How should we face this change? At Value Village, we neither fear nor worship technology. What we value is one simple question that does not change, even when the tools do. Today, we would like to think about that together with you...

An old wooden door

What We Leave Behind Is Not Buildings. | What We Truly Want to Pass On

What someone dear to us has left behind may not be a grand building or an expensive object. It may be a casual favorite phrase, seasonal handwork, or a small habit at the dining table. As time passes, we suddenly realize that the things without form are often what remain most deeply in the heart. When we say “leaving something behind,” we tend to imagine things we can see. But perhaps what is truly passed on is the way of thinking behind them, or the attitude toward life that was carefully cherished in everyday living. At Value Village, we have always asked ourselves, “What should we leave behind?” What a company can leave behind is not profit or stores. Today, we would like to pause for a moment and think about that. To begin with...

What We Leave Behind Is Not Buildings. | What We Truly Want to Pass On

What someone dear to us has left behind may not be a grand building or an expensive object. It may be a casual favorite phrase, seasonal handwork, or a small habit at the dining table. As time passes, we suddenly realize that the things without form are often what remain most deeply in the heart. When we say “leaving something behind,” we tend to imagine things we can see. But perhaps what is truly passed on is the way of thinking behind them, or the attitude toward life that was carefully cherished in everyday living. At Value Village, we have always asked ourselves, “What should we leave behind?” What a company can leave behind is not profit or stores. Today, we would like to pause for a moment and think about that. To begin with...

A straight stand of trees

To You, 100 Years from Now. | The Choices We Make Today Shape the Life of the Future

There are moments when we suddenly wonder, “How will this choice feel to me 10 years from now?” When we are caught up in immediate convenience and the busyness of today, that question tends to be pushed aside before we notice. But organizing our lives is, in truth, also about organizing how we use time. A day spent with care today becomes a quiet gift to ourselves tomorrow. And those days, layered one upon another, create 10 years, and someday, perhaps 100 years. At Value Village, we have placed our standard for decisions not on “the next quarter,” but on “the next generation.” It may sound a little exaggerated. But this way of thinking is also connected to your everyday life...

To You, 100 Years from Now. | The Choices We Make Today Shape the Life of the Future

There are moments when we suddenly wonder, “How will this choice feel to me 10 years from now?” When we are caught up in immediate convenience and the busyness of today, that question tends to be pushed aside before we notice. But organizing our lives is, in truth, also about organizing how we use time. A day spent with care today becomes a quiet gift to ourselves tomorrow. And those days, layered one upon another, create 10 years, and someday, perhaps 100 years. At Value Village, we have placed our standard for decisions not on “the next quarter,” but on “the next generation.” It may sound a little exaggerated. But this way of thinking is also connected to your everyday life...

An image of a lifestyle that brings order to everyday life in the morning light

Why Would a Regenerative Medicine Company Make Cosmetics? | Our Starting Point

Value Village’s starting point, born from regenerative medicine research. We honestly share why we chose cosmetics, the difference between “culture fluid” and “stem cells,” and what cosmetics can do.

Why Would a Regenerative Medicine Company Make Cosmetics? | Our Starting Point

Value Village’s starting point, born from regenerative medicine research. We honestly share why we chose cosmetics, the difference between “culture fluid” and “stem cells,” and what cosmetics can do.

A townscape in the mountains of Japan

Who Are We? | About INSTINCT BROTHERS Inc.

What is INSTINCT BROTHERS Inc. (ISB), the company that operates Value Village? We quietly share the relationship between the company and the brand, the names ISB and BIOT, and what we value.

Who Are We? | About INSTINCT BROTHERS Inc.

What is INSTINCT BROTHERS Inc. (ISB), the company that operates Value Village? We quietly share the relationship between the company and the brand, the names ISB and BIOT, and what we value.

A Japanese alley lined with potted plants

What Is Value Village? — A Lifestyle Platform for Creating One “Town”

What is Value Village? Operated by INSTINCT BROTHERS Inc., it is a lifestyle brand that helps bring order to everyday life, and a platform for creating a “town” that carefully selects and gathers only things of value. We officially explain its definition and the future it aims for, together with the corporate charter The Book of Value.

What Is Value Village? — A Lifestyle Platform for Creating One “Town”

What is Value Village? Operated by INSTINCT BROTHERS Inc., it is a lifestyle brand that helps bring order to everyday life, and a platform for creating a “town” that carefully selects and gathers only things of value. We officially explain its definition and the future it aims for, together with the corporate charter The Book of Value.