Who Are We? | About INSTINCT BROTHERS Inc.

The things that touch your skin every day. What kind of people are behind them? It may not be something you usually think about very much.

But precisely because these are things we live with for a long time, we sometimes find ourselves wanting to know a little about the people who make them.

Value Village is operated by a company called INSTINCT BROTHERS Inc. Today, please allow us to quietly share a little about who we are.

To begin with, what kind of company is INSTINCT BROTHERS?

INSTINCT BROTHERS Inc. (abbreviated as ISB) was established in 2011 and is headquartered in Shinagawa, Tokyo. Starting from beauty and health, the company operates the lifestyle brand Value Village under the idea of nurturing “meaningful lives.” What we create is not limited to products such as skincare and fragrances. Behind them is the idea of “gradually bringing order to everyday life.” Products always exist gently as a means to support that way of living.

How is it connected to Value Village?

Value Village is the name of a brand operated by INSTINCT BROTHERS. Think of the company as the foundation, and the brand as the doorway into everyday life. The company’s philosophy and principles of action are compiled in The Book of Value, our corporate charter, and through the Value Village brand, they take shape in the products and services we offer each day. The ideas of the makers, and the things that arrive in your hands. What defines us is that these two are connected by a single line.

What do “ISB” and “BIOT” refer to?

“ISB” is an abbreviation for INSTINCT BROTHERS. It is used when referring to us briefly within the company or in business settings. “BIOT,” on the other hand, is the ticker symbol, or securities code, that our company uses on the Nasdaq market. The names may be different, but they all point to the same single company. The name INSTINCT BROTHERS Inc., ISB, and BIOT. Each is an important identifier that represents us. We believe that knowing our name is the first step toward trust.

What do we value most?

We have one guiding belief: “People Before Products.” It means that selling products itself is not our purpose. What we truly want to create is a culture in which people can live better. Beauty is one way to nurture that culture, and health is another. That is why we hope to be a presence that stays close to your life, without rushing or stirring up anxiety. Because we know that trust cannot be built in a single day.

What kind of company do we want to become?

What we are looking toward is not the next quarter, but the next generation. From beauty to health, from health to food, learning, and community. Step by step, we hope to broaden the areas that help bring order and comfort to everyday life. Continuity over flashiness. Certainty over size. We will continue walking forward with those values. If you remember even a little of our name today, that would make us very happy.

If we can quietly be there with you in the moments when you bring order to your everyday life, that would mean a great deal to us. We hope to continue being part of the life you live. Thank you for your continued support.