What Is Value Village? — A Lifestyle Platform for Creating One “Town”

Value Village is a lifestyle brand operated by INSTINCT BROTHERS Inc. that delivers products and services to help “bring balance” to everyday life. It is also a platform for creating a “Village” that carefully selects and gathers only things of true value.

• Operated by: INSTINCT BROTHERS Inc. (established February 2011, Shinagawa-ku, Tokyo)
• Where we are now: An online store centered on skincare using human stem cell culture fluid, helping bring balance to beauty, health, and everyday living.
• Our vision: An “edited village” that selects valuable products, technologies, art, places, and people through the “12 Principles,” then shares and connects them with the world. (*Currently in the concept stage)

(As of September 2026)

What does the name “Value Village” mean?

The name Value Village has two meanings. “Value” refers to the values people hold dear. “Village” is a community where people can gather with peace of mind, support one another, and nurture the future. What we create is not buildings. It is a set of values. What we want to leave behind is not a company. It is culture. And we believe that as this culture grows, a “village” will naturally come into being.

What does Value Village value?

What Value Village values is not only appearance. It is about “bringing balance” to everyday life, including how we spend our days and how we feel. Only what is truly needed, in just the right measure. Through habits that can be continued without strain, we propose a way of living that gradually raises the quality of each day. Richness, as Value Village sees it, is not about acquiring more, but about recognizing what is truly important to you.

What is Value Village offering now?

What we currently offer is beauty and health products, centered on skincare that uses human stem cell culture fluid, including serums, lotions, creams, masks, mists, and fragrances. But for us, beauty is not the final goal. It is one way to nurture a “culture in which people live better.” We bring new experiences into your everyday life. As the entrance to that journey, we are beginning with beauty and health.

What brands are part of Value Village?

Value Village develops brands including its flagship Genrêver, as well as Vivéa, LUMILIE, Illumirise C.B., MANOROL, and hakua. Many are skincare and fragrance products that use human stem cell culture fluid born from regenerative medicine research. Each brand has its own role, but they share the same aim: “to make everyday life just a little better.” That is the single focus.

What is the “village” that Value Village is creating?

What we are envisioning is not simply a place to sell products, but a “village” that carefully selects and gathers valuable things from the world. Good products, good technologies, art that moves the heart, places worth visiting, and people worth meeting. We imagine a future in which these are gradually welcomed into this village. However, this village has a standard for entry: “Could I recommend this to my own family?” Only those that pass the review based on Value Village’s 12 Principles will be placed in this village. We do not compete on the number of items we offer. With a discerning eye, we will create a village people can trust.
(*As of September 2026, expansion into art, technology, places, and other areas, as well as village-building, is in the concept stage. Confirmed plans will be announced once they have been decided.)

Why is beauty and health the “first shop” in this village?

Because we believe health is the foundation of everything. Health is not merely the absence of illness; it is the strength to have dreams, take on challenges, and spend each day with a smile. A valuable life begins with bringing balance to that foundation. That is why we made beauty and health the first shop in this village. From there, we will welcome, one by one, the various elements that support everyday life, such as food, learning, exercise, and connection.

Where can I buy Value Village products, and who operates it?

Products are available at the official online store, valuevillage.jp. It is operated by INSTINCT BROTHERS Inc. (established February 2011, Shinagawa-ku, Tokyo), a company based on regenerative medicine and stem cell technology. Manufacturing is handled by our own ISO 9001-certified factory, ARTISANS PRODUCTION. By handling the process ourselves from production to delivery, we place great importance on safety and trust.

Source: From The Book of Value (Value Village Constitution) / Published by: INSTINCT BROTHERS Inc. / Last updated: September 1, 2026

INSTINCT BROTHERS Inc. (INSTINCT BROTHERS / ISB / Value Village) | Nasdaq: BIOT | Corporate Number 3011401015509