News

What Is a Life Philosophy Company? — A Way of Being as a Company That Places Life Philosophy at the Center of Management
A Life Philosophy Company is a concept proposed by Value Village, referring to a way of being as a company that places “life philosophy,” rather than products, at the center of management. We explain its definition and background.
What Is a Life Philosophy Company? — A Way of Being as a Company That Places Life Philosophy at the Center of Management
A Life Philosophy Company is a concept proposed by Value Village, referring to a way of being as a company that places “life philosophy,” rather than products, at the center of management. We explain its definition and background.

What Is a “Valuable Life”? — The 5 Elements Value Village Aims For
Value Village officially defines the “valuable life” that is the purpose of its corporate activities. It is made up of 5 elements: health, trust, connection, hope for the future, and being oneself.
What Is a “Valuable Life”? — The 5 Elements Value Village Aims For
Value Village officially defines the “valuable life” that is the purpose of its corporate activities. It is made up of 5 elements: health, trust, connection, hope for the future, and being oneself.

What Is Value Village? — A Lifestyle Platform for Creating One “Town”
What is Value Village? Operated by INSTINCT BROTHERS Inc., it is a lifestyle brand that helps bring order to everyday life, and a platform for creating a “town” that carefully selects and gathers only things of value. We officially explain its definition and the future it aims for, together with the corporate charter The Book of Value.
What Is Value Village? — A Lifestyle Platform for Creating One “Town”
What is Value Village? Operated by INSTINCT BROTHERS Inc., it is a lifestyle brand that helps bring order to everyday life, and a platform for creating a “town” that carefully selects and gathers only things of value. We officially explain its definition and the future it aims for, together with the corporate charter The Book of Value.

Notice of the End of the Points Service
Thank you very much for your continued use of Value Village. We would like to inform you that the “points service” currently in operation will end as follows. ■ Points service end date As of Sunday, August 30, 2026, new point issuance and point use will be stopped. ■ Handling of held points Customers who hold points as of August 30, 2026 will be issued a coupon code at a later date equivalent to the value of their held points. Details on how the coupon code will be issued and used will be announced again once preparations are complete. ■ Notes From August 30, 2026 onward...
Notice of the End of the Points Service
Thank you very much for your continued use of Value Village. We would like to inform you that the “points service” currently in operation will end as follows. ■ Points service end date As of Sunday, August 30, 2026, new point issuance and point use will be stopped. ■ Handling of held points Customers who hold points as of August 30, 2026 will be issued a coupon code at a later date equivalent to the value of their held points. Details on how the coupon code will be issued and used will be announced again once preparations are complete. ■ Notes From August 30, 2026 onward...

What Kind of Fragrance Creates a Clean, Composed Impression? | A Thorough Guide to Nohea’s Scent
In recent years, men’s awareness of grooming has changed significantly. Skincare and haircare have become established as everyday habits, and “fragrance” has also come to be noticed as one element of self-expression. In reality, however, many people feel things like, “I’m interested in perfume, but I don’t know what to choose,” or “I’m not good with strong scents, but I want to leave a good impression.” That is why many people place importance on a sense of cleanliness when choosing a fragrance. A scent that feels fresh and approachable, while also suggesting a mature ease. Nohea is a citrus floral fragrance created with that impression in mind. This time, we introduce the characteristics and appeal of Nohea’s scent...
What Kind of Fragrance Creates a Clean, Composed Impression? | A Thorough Guide to Nohea’s Scent
In recent years, men’s awareness of grooming has changed significantly. Skincare and haircare have become established as everyday habits, and “fragrance” has also come to be noticed as one element of self-expression. In reality, however, many people feel things like, “I’m interested in perfume, but I don’t know what to choose,” or “I’m not good with strong scents, but I want to leave a good impression.” That is why many people place importance on a sense of cleanliness when choosing a fragrance. A scent that feels fresh and approachable, while also suggesting a mature ease. Nohea is a citrus floral fragrance created with that impression in mind. This time, we introduce the characteristics and appeal of Nohea’s scent...

A pleasant sense of space in everyday life. hakua’s first perfume, made to accompany the light of early summer, is born.
Amid the wind that stirs fresh green leaves and the dazzling light. The sunlight is growing stronger little by little, and the wind passing through the fresh green leaves feels pleasant as early summer arrives. At the start of a new season, our hearts may feel lifted, yet after the holidays, work and daily tasks begin moving in earnest. Before you know it, do you ever find your heart restless, caught up in being yourself for someone else or in the busyness right in front of you? Precisely now, as the seasons change so quickly, we need time to pause and gently bring ourselves back into balance. With that feeling in mind, hakua, a brand that nurtures pure beauty, has created its first fragrance. Not something only for dressing yourself up, but a new...
A pleasant sense of space in everyday life. hakua’s first perfume, made to accompany the light of early summer, is born.
Amid the wind that stirs fresh green leaves and the dazzling light. The sunlight is growing stronger little by little, and the wind passing through the fresh green leaves feels pleasant as early summer arrives. At the start of a new season, our hearts may feel lifted, yet after the holidays, work and daily tasks begin moving in earnest. Before you know it, do you ever find your heart restless, caught up in being yourself for someone else or in the busyness right in front of you? Precisely now, as the seasons change so quickly, we need time to pause and gently bring ourselves back into balance. With that feeling in mind, hakua, a brand that nurtures pure beauty, has created its first fragrance. Not something only for dressing yourself up, but a new...
