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Trends #Consumption Trends

White wine being poured into a glass

Global Wine Consumption Is 208 Million hl | Yet Japan Still Grew

According to the International Organisation of Vine and Wine (OIV), global wine consumption in 2025 was 208 million hectoliters, down 2.7% year on year. It has shrunk 14% since 2018. While 9 of the top 10 markets declined, Japan rose 6.8% to 3.3 million hl.

Global Wine Consumption Is 208 Million hl | Yet Japan Still Grew

According to the International Organisation of Vine and Wine (OIV), global wine consumption in 2025 was 208 million hectoliters, down 2.7% year on year. It has shrunk 14% since 2018. While 9 of the top 10 markets declined, Japan rose 6.8% to 3.3 million hl.

Yogurt topped with blueberries

In 2026, the World Is Watching “Gut Health” and “Protein” | Food Now

59% of consumers see gut health as “important for the whole body.” Plant-based foods are shifting from imitation to a focus on nutrition. We organize the key trends market research firms have identified for global food in 2026.

In 2026, the World Is Watching “Gut Health” and “Protein” | Food Now

59% of consumers see gut health as “important for the whole body.” Plant-based foods are shifting from imitation to a focus on nutrition. We organize the key trends market research firms have identified for global food in 2026.

A cafe latte with latte art

The Price of a Cup Went Up, and Still People Came | Cafes in Japan Today

Prices kept rising, yet cafe and coffee shop sales grew. Higher spending per customer offset a slight decline in customer numbers. We read the trends of the past few years from a survey by the Japan Foodservice Association.

The Price of a Cup Went Up, and Still People Came | Cafes in Japan Today

Prices kept rising, yet cafe and coffee shop sales grew. Higher spending per customer offset a slight decline in customer numbers. We read the trends of the past few years from a survey by the Japan Foodservice Association.