Trends #Consumption Trends

Global Wine Consumption Is 208 Million hl | Yet Japan Still Grew
According to the International Organisation of Vine and Wine (OIV), global wine consumption in 2025 was 208 million hectoliters, down 2.7% year on year. It has shrunk 14% since 2018. While 9 of the top 10 markets declined, Japan rose 6.8% to 3.3 million hl.
Global Wine Consumption Is 208 Million hl | Yet Japan Still Grew
According to the International Organisation of Vine and Wine (OIV), global wine consumption in 2025 was 208 million hectoliters, down 2.7% year on year. It has shrunk 14% since 2018. While 9 of the top 10 markets declined, Japan rose 6.8% to 3.3 million hl.

In 2026, the World Is Watching “Gut Health” and “Protein” | Food Now
59% of consumers see gut health as “important for the whole body.” Plant-based foods are shifting from imitation to a focus on nutrition. We organize the key trends market research firms have identified for global food in 2026.
In 2026, the World Is Watching “Gut Health” and “Protein” | Food Now
59% of consumers see gut health as “important for the whole body.” Plant-based foods are shifting from imitation to a focus on nutrition. We organize the key trends market research firms have identified for global food in 2026.

The Price of a Cup Went Up, and Still People Came | Cafes in Japan Today
Prices kept rising, yet cafe and coffee shop sales grew. Higher spending per customer offset a slight decline in customer numbers. We read the trends of the past few years from a survey by the Japan Foodservice Association.
The Price of a Cup Went Up, and Still People Came | Cafes in Japan Today
Prices kept rising, yet cafe and coffee shop sales grew. Higher spending per customer offset a slight decline in customer numbers. We read the trends of the past few years from a survey by the Japan Foodservice Association.
