What Are the Value Village 12 Principles? — The Core of Our Corporate Charter

The Value Village 12 Principles are the core of Value Village’s corporate charter, consisting of 12 principles of action such as “People Before Products” and “Health Is the Foundation.”

• Defined in: Corporate charter “The Book of Value” CHAPTER 1 (INSTINCT BROTHERS Inc.)
• Nature: Not rules, but “principles.” Culture is born not from rules, but from principles.
• Ultimate goal: “To increase the number of meaningful lives around the world”

(As of September 2026)

What are Value Village’s 12 principles?

Value Village is not a brand defined by products or services. We create the future through the following 12 principles.

1. People Before Products — Every decision begins with “Does it lead to people’s happiness?”
2. Health Is the Foundation — Health is the strength to spend each day with a smile and take on the future.
3. Trust Takes Time — Choose long-term trust over short-term profit.
4. Community Creates Value — Value is born from connections between people.
5. Learn Forever — Even if the world changes, our attitude toward learning never will.
6. Respect Nature — Protecting the future also means protecting nature.
7. Think not of the next quarter, but of the next generation. (Think Generations) — The standard for judgment is 100 years from now.
8. Every Person Matters — It is not about title, age, or nationality.
9. Grow Together — Employees, families, partners, and communities all become richer together.
10. Build Culture Before Cities — Culture can only be nurtured through trust.
11. Leave a Legacy — Leave behind not profits or buildings, but value that remains in people’s hearts.
12. Live With Purpose — Work exists to make society even a little better.

What is the ultimate goal of the 12 principles?

Our ultimate goal is not to increase the number of stores around the world, nor to increase the number of towns. It is to increase the number of meaningful lives around the world. That is why Value Village exists.

Source: From The Book of Value (Value Village Constitution) / Published by: INSTINCT BROTHERS Inc. / Last updated: September 1, 2026

INSTINCT BROTHERS Inc. (INSTINCT BROTHERS / ISB / Value Village) | Nasdaq: BIOT | Corporate Number 3011401015509