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Trends #Sweets

Pink ice cream

Ice Cream Hits a Record High of 663.1 Billion Yen | Value Grew Even as Volume Fell

According to the Japan Ice Cream Association, sales of ice cream products in fiscal 2025 reached 663.1 billion yen, 102.8% of the previous year, setting a new record high. Meanwhile, sales volume was 97.8%, falling below the previous year. We look at the gap between value and volume.

Ice Cream Hits a Record High of 663.1 Billion Yen | Value Grew Even as Volume Fell

According to the Japan Ice Cream Association, sales of ice cream products in fiscal 2025 reached 663.1 billion yen, 102.8% of the previous year, setting a new record high. Meanwhile, sales volume was 97.8%, falling below the previous year. We look at the gap between value and volume.

Nerikiri wagashi on a plate

A 3.8785 Trillion Yen Land of Sweets | Japanese-Style Sweets Move Outward

Japan’s confectionery retail market in 2024 was 3.8785 trillion yen, up 5.3% from the previous year. At the same time, moves have begun to take wagashi into overseas markets as “sweets.” We look from both the numbers and the front lines.

A 3.8785 Trillion Yen Land of Sweets | Japanese-Style Sweets Move Outward

Japan’s confectionery retail market in 2024 was 3.8785 trillion yen, up 5.3% from the previous year. At the same time, moves have begun to take wagashi into overseas markets as “sweets.” We look from both the numbers and the front lines.

Macarons in different colors

Global Sweets Are Now Chosen for “Texture” | Dubai Chocolate, Croffles, and the Reimport of Japanese Ingredients

Dubai chocolate, croffles, matcha tiramisu. In 2026, “texture” and “Japanese ingredients” are the stars of global sweets and cafes.

Global Sweets Are Now Chosen for “Texture” | Dubai Chocolate, Croffles, and the Reimport of Japanese Ingredients

Dubai chocolate, croffles, matcha tiramisu. In 2026, “texture” and “Japanese ingredients” are the stars of global sweets and cafes.